Results 1 to 6 of 6
  1. #1
    Millionaire on training wheels Justdoit's Avatar
    Join Date
    January 18th, 2005
    Posts
    792
    Just a curious question.
    How many of you rely on search engine listings for free traffic and how many use more paid advertising. Any percentage amounts on either method?

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    Location
    St Clair Shores MI.
    Posts
    17,328
    I use free and grandfathered listings for most of my traffic. My web clients use both since I do sign them up at Overture and sometimes findwhat.

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    2,279
    PPC is less than 1% of my traffic. However, Inktomi listings are close to 30% of my traffic (that's an educated guesstimate).

  4. #4
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    595
    I usually get most of my traffic from free(google) but recently paid to get included in askjeeves/teoma $30 for first url and $18 for the rest and then paid to get in msn/hotbot/aol. Im starting to see traffic from there and i will make a lot more than i paid to get in so i thing it was a good investment.

  5. #5
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    Location
    Florida
    Posts
    12,817
    When I started out I had 100% paid traffic (Overture--it was GoTo at the time--and some other PPCs) but now I have a lot of Free traffic. I have since fired OverSure and the other PPCs and get my paid traffic from Inktomi.

    As for percentages, I don't have any offhand. I can just say that a good Inktomi ranking makes a "noticable" difference in the big picture for a product.

    I also do a very small amount of banner advertising. That doesn't bring the instant results of an SE listing (paid or free), but at holiday times it's good to have some other exposure. The click-through-rate on banners SUCKS VERY BADLY but during the holidays there are people who will come around looking for gifts after reading the name of a site on a banner (even if they don't click it right away), and bookmark pages of interest.

    As for other times of the year, sometimes they work, and sometimes I might as well have saved my money. Paid SE listings (assuming good rank is achieved) definitely give a better financial return, as paid advertising goes, but once the paid listings are there, and the free listings are there, I have to do something in addition to those listings when I want to turn up the heat.

    [ 06-24-2002: Message edited by: Leader ]

  6. #6
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Canada
    Posts
    1,650
    When I reached the point where I could say I was earning my living with affiliate marketing, I was doing it exclusively with PPC promotion. I have since developed a taste for free traffic, but if I'm doing the keyword research to promote something new, I'll often set up PPC listings too. It's a cushion against ups and downs in other search engines, especially Google.

  7. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Paid traffic or Free traffic
    By debter in forum Midnight Cafe'
    Replies: 11
    Last Post: April 16th, 2013, 03:32 PM
  2. Free & Paid Traffic Course
    By Paige Mckenna in forum Building Traffic, Newsletters & Advertising
    Replies: 7
    Last Post: April 18th, 2011, 04:53 PM
  3. Traffic splits to your website? Natural SEO vs Paid Search
    By buy at in forum Affiliate Window - AW
    Replies: 3
    Last Post: April 13th, 2007, 11:16 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •