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  1. #1
    Affiliate Manager Matt McWilliams's Avatar
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    July 21st, 2006
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    Ben Stein on Affiliate Marketing
    Ok so this article - http://finance.yahoo.com/columnist/a...yourlife/10857

    technically has nothing to do with Affiliate Marketing but I thought there were some great reminders for AMs and AFfiliates alike.

    "The Art of (Killing) the Deal"

    Excerpts...

    1. You're always more important in every way than your clients and customers. Compared with you, the customer and client are always second best. You're a first-class citizen. Your clients and customers are peons.

    4. Your smaller customers are just insignificant pawns and not worth paying much attention to.

    12. Let your untrained, part-time, barely literate assistants deal with your customers. Your golf game and your new boat come first. Tell your assistants you're not to be disturbed unless it's a matter of life or death.

    15. Use email, preferably mass emails, instead of personal contacts.

    Those are some of my favorites at least...
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  2. #2
    Member karomesis's Avatar
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    2. Let your untrained, part-time, barely literate assistants deal with your customers. Your golf game and your new boat come first. Tell your assistants you're not to be disturbed unless it's a matter of life or death.
    that was awesome man, how true.

    hey, that 9 holes isn't going to play itself is it?

  3. #3
    Affiliate Manager Matt McWilliams's Avatar
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    I do have to admit that is the one I am most guilty of...staying away from the golf course is hard.
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  4. #4
    Affiliate Manager DreamPrints's Avatar
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    July 19th, 2006
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    Thumbs up
    1. You're always more important in every way than your clients and customers. Compared with you, the customer and client are always second best. You're a first-class citizen. Your clients and customers are peons.
    It really seems like true sometimes...


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