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October 25th, 2006, 08:18 AM #1Report on number of US households who buy online
It just keeps getting better!!!
More than 2/3rds of US households have made an online purchase within the past 3 months.
75% of U.S. online households have purchased products over the web
Of the 80 million U.S. online households, 75% have purchased products over the Internet, with more than two-thirds having made an online purchase within the past three months, according to a new report from Forrester Research.
Of web shoppers, 19%—about 8 million households—spent $500 during the past three months, 16% spent between $250 and $499, 26% spent between $100 and $249, and 39% spent between $1 and $99, Forrester says.
Nearly 40% of web shoppers say they are pressed for time, and more than 70% say they find shopping online easier than through other channels, according to the report. Active web shoppers—those who spent at least $500 during the past three months—account for about 10% of the U.S. online population and are the group most likely to spend more dollars online and pay for convenience.
Online commerce, excluding travel and auctions, is expected to exceed $270 billion by 2011, Forrester says.
October 25th, 2006, 08:30 AM #2
October 25th, 2006, 09:45 AM #3
- Join Date
- January 18th, 2005
that doesn't necessarily translate into commish for affiliates.
in the beginning of affiliate marketing several years ago, all sides - affs, other affs, networks and merchants - were still exploring the new world, nobody really knew about diverting or washing. it was simple then. get the traffic, and you get the commish. now it's more like playing the roulette.
October 25th, 2006, 10:05 AM #4
Consumer behavior is changing...I think as the younger generation gets older and begins to represent a bigger percentage of the consumer base, the percentage of online shoppers will increase even more. imho, the back-to-school season is probably one niche that will grow the most in the coming years.
October 25th, 2006, 10:11 AM #5Originally Posted by waytogo
Would you sit at a poker table with a known crooked dealer only becuase others are there?
Would you play at a casino where pick pockets are pampant and security turns a blind eye?
Yes, as the industry matures we have a responsibility to educate and teach "new online shoppers" but a the same time, using what we know to safe guard our earnings.Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001
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October 25th, 2006, 07:53 PM #6Originally Posted by Andy Rodriguez
This sound better!
Even more reason to support, promote and work with your parasite-free friendly network, OPM's and merchants....
October 25th, 2006, 08:33 PM #7
Originally Posted by Carolyn - ShareASale
- Join Date
- May 31st, 2006
- Houston TX
But if you are an affiliate and not in the game for X'mas and Halloween, you are missing out on a very very big market/occassion. Halloween is the second most expensive season/festival after xmas.
Originally Posted by Andy Rodriguez
I think what you are doing is vital Andy.
If they are small and growing, they are willing to do that. Once they get so big, they have too many things to do and educatucating online users is not on their list.
Back to the pick pockets and casino, if you are a high roller and you make millions per year...and some little street rat is trying to pick your lose change, most likely you will have your security straighten him out as opposed to you going to talk to him / educating him. Size matters, as they say
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