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  1. #1
    Chick with Brains Tracy's Avatar
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    Well, I'm just plum ticked pink! Just went to Yahoo! and checked my search term, "microwave cooking." Not only did my site come up in the number one position, but Barnes and Noble has paid for an ad with a picture of the cover of my mother's book right next to my listing! Gotta love it!

  2. #2
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    Just looked for myself - very cool! [img]/infopop/emoticons/icon_smile.gif[/img] I should get your mother's book - my boyfriend and I hardly ever eat together (if we do, it's because we're eating out and not at home) and we certainly use the microwave way more than the stove (the oven isn't even working at the moment).

  3. #3
    ABW Adviser Panel Dynamoo's Avatar
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    :cool: [img]/infopop/emoticons/icon_smile.gif[/img]

  4. #4
    Super Sh!t Stirrer SSanf's Avatar
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    Very damned good! [img]/infopop/emoticons/icon_biggrin.gif[/img]

  5. #5
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    Congratulations! [img]/infopop/emoticons/icon_smile.gif[/img]

  6. #6
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    That's truely awesome....

    This calls for celebration. Go out tonight, YOu've truely out done yourself..... :cool:

  7. #7
    ABW Ambassador qball0213's Avatar
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    That's great Amy! When you get it figured out, let us know what kind of increase you got from it, please, I'm curious.

  8. #8
    ABW Ambassador Packy's Avatar
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    Tracy, that is awesome. Looks like it will be great for both you and your moms cookbook! WTG! <IMG src=http://www.abestweb.com/ubb/icons/icon14.gif>

  9. #9
    Chick with Brains Tracy's Avatar
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    Thank you, all!

    Qball, it will be difficult to see results. The link goes directly to sales at B&N, and I only receive the royalty checks from the publisher twice a year, in June and December. They won't give me any indication how the book is doing. I just have to wait for the Semi-Annual report.

    Tracy

  10. #10
    ABW Ambassador mousejockey's Avatar
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    Congratulations Tracy [img]/infopop/emoticons/icon_smile.gif[/img]
    Perhaps now you and your mom can put together an e-book on micro cooking, that way it could be downloaded immediately and you and your mom would control the $$$<IMG src=http://www.abestweb.com/ubb/icons/icon12.gif>

    PS You can also add affiliate links to
    e-books so your customers can buy the products they need.

    [ 07-21-2002: Message edited by: mousejockey ]

  11. #11
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    What MJ said.

    Why not drop the link that goes straight to Barnes & Noble and replace it with a B & N or Amazon affiliate link? Then you'll get the affiliate commissions in addition to the publisher's royalties. [img]/infopop/emoticons/icon_biggrin.gif[/img]

  12. #12
    ABW Ambassador mousejockey's Avatar
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    Tracy, if you decide to go this way make sure you check your contract with the publisher re: electronic publishing<IMG src=http://www.abestweb.com/ubb/icons/icon12.gif>

  13. #13
    Chick with Brains Tracy's Avatar
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    Hi MJ and Deelz,

    I would love to go that way; however, the contract with the publisher does prohibit it. You wouldn't believe the fights I've already had with the publisher.

    I would love to have B&N's link at Yahoo redirect to my website too, but alas, they're the ones paying for the ad. I'm just so pleased that they are promoting the book on their own as I still receive the royalty for each book they sell.

    I just switched all my affiliate links for the book to B&N because they're actively promoting the book and I'm so angry at amazon. When amazon was discounting the book 30%, I was doing very well. With their 15% commission on direct links to discounted books, plus the royalty, I was sitting pretty as a double-dipper. However, since April things have gone awry. A couple of dozen orders for the book went unfilled by amazon and I received several unhappy letters from people whose orders were cancelled by amazon.

    “Microwave Cooking for One” was originally published in 1986 under ISBN 0882894560. This version was a very nice spiral bound edition. Several years ago, there was a fire in the publisher's warehouse, and the remaining 300 copies of the book were destroyed. Rather than reprint the book, the publisher opted to go with a print-on-demand service, and changed the binding to a paperback. They also changed the ISBN number to 1565546660.

    In April of this year, the publisher was in the process of changing print-on-demand services. Unfortunately, the service they decided to change to went bankrupt. Meanwhile, the book went out of print temporarily, and new copies weren't again available until the middle of June.

    Since I created the website two years ago, the book has been selling very well. I guess the publisher decided that it was worth the investment of reprinting the book in its original format because that’s exactly what they did. I’m thrilled to death, because the spiral binding is so much superior to the paperback version that has been available for the last three years. The spiral-bound book lays flat on the counter, while the paperback version is difficult to use while actually cooking.

    Considering the fact that the book was first published in 1986, and my mother passed away in November 1987, I am extremely proud of how well it is doing. However, changing back to the original binding has created confusion for the booksellers.

    Amazon, thinking it was no longer available, quit offering it for sale. So, the only way anybody can buy it through amazon is via their Marketplace sellers ... who are charging $29.99 through $53.14 for a new copy. The retail price has been $16.95, but the publisher just raised it to $17.95. Talk about highway robbery. Even if I get the 2.5% commission on Marketplace sales, I can't in good conscious promote the links at amazon so people can get ripped off.

    I've written to amazon. Up until now they have always corrected errors within two business days. It has been over a week this time, without a word from them. I had no choice but to switch my links to B&N.

    B&N has the book messed up too, but at least they have it in stock and available for sale. They are offering the paperback version ISBN 1565546660 for sale as a preorder. Specifically, their site says: “Not Yet Available: Preorder Now. This book will be available on August 1.” The problem is, that version will not be available.

    When you're on the page featuring the paperback version, there is a link to “Other Formats: Paperback.” Clicking on this link takes you to ISBN 0882894560, which is currently in stock and ships within 2-3 days. They list the price of the superior spiral version at $13.95. I think the $13.95 came from when there were still copies of the spiral version available before the paperback version was introduced, and that when the spiral version came back the fact that the price had increased was overlooked.

    If any of you are interested in purchasing a copy, or featuring the book on your site, please use:

    http://search.barnesa ndnoble.com/booksearch/ISBNinquiry.asp?userid=6TLH01PY6S&isbn=0882894560

    (This is a direct link to B&N, not my affiliate link.)

    First, B&N is going to figure out the mix up eventually and take off the paperback version. And second, until they do, you can get the better price by ordering the superior, spiral version.

    This book is the reason I'm here. Ever since my mother passed away, I felt a great amount of guilt for never having done anything to promote her book. Back in 1987 the only options I had were expensive direct mail marketing or equally expensive ads in periodicals ... the publisher wasn't going to spend any money promoting the book. And the Internet was not what it is today.

    Nothing happened with the book for years. Then suddenly about three years ago, I started receiving royalty checks. I couldn't figure out what had happened, and then it hit me ... the Internet. I did some searching, and sure enough ... there was my mother's book. Do a search on "Microwave Cooking for One" today, and see how many places my mother's book shows up ... over 180,000 at Google!

    Two years ago I was playing around with Microsoft Publisher one Sunday afternoon, and I saw the web publishing feature. I wondered, if the book was doing well without any promotion, what would happen if I actively promoted it? Within hours I had a little six-page site designed. Then I found one of those free places to publish it -- http://www.microwavecooking.20m.com. [Use Alexa's Wayback feature to see my dinky original site.] (I still mirror publish the site to that address because other sites still link to it.)

    That was all well and good, but now that I had a site I needed to figure out how to get people to visit it. So I taught myself about search engine submissions. A few months later I accidently discovered affiliate marketing, and well, the rest as they say, his history.

    I now have an 165+page site about microwave cooking that is ranked Number 1 at the majority of search engines. I'm earning approximately $450 a month in affiliate commissions. Not what some of you are doing, but nothing to sneeze at. I'm receiving nice royalty checks from the publisher every six months. I taught myself FrontPage, and now maintain three other websites for other people/companies who are paying me to do so.

    Up until I started the site, the only thing I ever did on the Internet was play spades at Yahoo and I was bored a lot of the time! I am very pleased with what I have accomplished in two years. Bored? I never have time to be bored any more. I keep wishing there were more hours in the day.

    All in all, I'm very grateful to my mother for writing her book. It has been the catalyst that pulled me out of a rut, and made it possible for me to learn and grow in so many positive ways.

    Tracy

  14. #14
    Chick with Brains Tracy's Avatar
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    LOL ... in less than an hour since I posted the above, all of the price-gougers have removed their links to Mom's book, except one. And ... Powell's is now offering it for $12.00.

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