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  1. #1
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    I purchased the site build it by Ken Evoy several months back. Since then I have learned that content is not the way to go. [img]/infopop/emoticons/icon_smile.gif[/img] For those of you that don't know..Evoy preaches content.
    I have since been designing a site with FPexpress and am going to start learning HTML.
    Brings me to my question:
    Any suggestions for the following site?:
    fat loss product tips
    As you can see, even the domain name suggests content. Do you think I can salvage anything out of this and make some money?
    Thanks for any and all responses

  2. #2
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    Semi-Related to the above post. I purchased Ken Evoy's site build it and Corey Rudl's course.
    I feel like I got much more bang for my buck from Evoy. (Even though he leads you down the content road) I very much believe that he over delivers what he promises. On the other hand, I feel like Rudl over promises. Way much hype.
    For anyone thinking of ordering..I say go with Evoy.
    The greatest education has come from right here at ABW. My deepest gratitude to Haiko and all members.

  3. #3
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    Actually I don't think content is necessarily bad for affiliate marketing as long as it's sales-oriented and loaded with links to the products you're selling. If you keep the copy fairly short and simple and load it with good keywords (the best thing I ever did was rent wordtracker for a week to optimize my burgeoning boutique), you can get good SE placement and keep the focus on your products.

    You know what does really well on my fitness site? Video and book reviews - and they're certainly content. I pretty much sell something every day from those pages, and the more ensconced those pages get in the search engines the more traffic and more sales.

    Just rethink your focus - more on product, less on tips. Think of the tips as an extra-added bonus to the people who come to your site looking for stuff to buy - one of the reasons they come back to your site and recommend it to others. Just from my short experience so far, I think the supplement industry is a little bit glutted on the web, but I don't think it's impossible to crack. You may want to branch out into other weight loss products - the "as seen on TV" ab devices and stuff, perhaps.

    Hopefully others with more experience than me will have more suggestions for you!

  4. #4
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    Thank you Janiss. I love your site!

  5. #5
    ABW Adviser Panel Dynamoo's Avatar
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    Content is what gets you free traffic, but not great conversions (people tend to want information, not to buy). On the other hand, attracting people to non-content sites is harder because you're competing against similar sites.

    But.. your fat-loss-products site might well have content but I'll be darned if I find an inbound link to it anywhere! So all the content you have is going to go to waste.

    Having a look at the site.. it looks fine. You're basically giving ad spin to the prodct to make people buy. Some pictures would be nice though!

    Really I guess this is a site review question [img]/infopop/emoticons/icon_smile.gif[/img]

  6. #6
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    It's easier to drum up incoming links for content pages than sales pages. Even if content pages themselves generate few sales (that's common), good content can accumulate page rank that benefits your whole site. If you structure your internal links carefully, sales pages can get a boost that will help them rise in the ranks for their target terms, especially in Google. In the affiliate game content is not king, but it can be a good servant!

    I definitely agree with you about Evoy vs. Rudl.

  7. #7
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    Elisabeth hit it on the nose, the content helps you with placement, it makes it easier for you to earn rank.

  8. #8
    ABW Ambassador webmarm's Avatar
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    I killed all my links to Rudl products after being overbilled for the Promotivator which also didn't work very well and a bunch of other problems. Major under-delivery of a product and mis-representation about what the dotted line was selling.

    I have purchased MYWS from Evoy, and am satisfied with the purchase. I can honestly say that Scientific Marketing was more helpful, and it opened my eyes about HOW MYWS works on the purchaser.

    In all honesty, I am still thinking of buying SBI!, if only for my husband or some down time after the upcoming winter shopping season. I'm pretty convinced that it could cut down on time when making some very focused mini-sites. Time is getting very expensive these days.

    I also disagree with Ken Evoy's view on c*ntent selling. However, if you are following Allan Gardyne's reports on his apprentice's use of SBI!, I think you could use the tool with good ad copy substituted for cont*nt and make money in a much more time efficient manner than figuring out WordTracker, FrontPage, Google optimization, FTP-ing, etc...

    However, I still haven't bought it [img]/infopop/emoticons/icon_biggrin.gif[/img] .

    For site review, you might want to try the site review forum. I'd just mention a couple of things. One, there is still no Google ranking, so you may be in for a nice surprise when you start getting free targetted traffic interested in what you have to say. Two,I'd recommend that you put some sort of internal navigation in place. On your weight loss products that work page you state "Please enjoy the rest of our pages", but there are no links to the other pages. If someone comes directly to that page from say Google, how are they to find your other pages?

    Are you sure that site isn't making money?

  9. #9
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    Webmistress, I thought the "Promotivator" was from Mark Joyner, not Corey Rudl.

    Elisabeth Archambault

  10. #10
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    Thanks for all of the wonderful responses!
    Webmistress, I am sure the site is not making money [img]/infopop/emoticons/icon_frown.gif[/img] . The SBI only allows a "stacking" type building using text links. I have not worked with it in a few months but I do not think you can create navigation buttons with it. Coffeecup lite has a similar free tool that you can use offline and makes it real easy to upload a page, you may want to check into that for your husband. I will tell you this..there is a tremendous amount to read with the SBI tool! However..I think it is good information.
    Thanks again to all for the responses..I will work on this site and then post it in the site review section. :cool:

  11. #11
    ABW Ambassador webmarm's Avatar
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    Could be right, Elisabeth. Why do I think Corey had something to do with it as well? Ah, maybe I actually picked it up through a marketing email from Corey's newsletter that I used to read. AAAAghh, if only I could upgrade my memory cells as easily as the puter! Yikes, I could be slandering right and left just due to bad memory sectors!

    @bghtn, I think the new release of SBI!-B is supposed to have some sort of navigation choices included, but thanks for the heads up on the rather limited capabilities. I think I'm a sucker for good ad copy [img]/infopop/emoticons/icon_biggrin.gif[/img] .

  12. #12
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    Just a quick note about SBI.
    I bought and used SBI for several months but dumped the content idea after the first month of building my site. I got a refund for the remaining 11 months on my SBI subscription and bought a new subscription with a new domain name.
    Worked very well for a while, but images are a pain in the backside to upload if using a lot of Amazon links with pics.

    Also updating links was a major headache. I eventually switched to using Dreamweaver for writing pages, and then just went to SBI and put the whole page as is. Note, that if you do this, and not use SBI header, text, image links etc, I dont think the analyser works. The analyser checks for keyword frequency in your page and suggests changes to make it search engine optimised.

    For experienced users who update a lot and want creative freedom I think SBI is the wrong way to go. However, bghtn, you can move your domain elsewhere and get a refund for the remaining years subscription.

    If anyone wants more information about SBI, I am happy to supply answers, just PM me.

  13. #13
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    On this content vs pre-sales stuff I keep reading about here, there is no such thing as content as far as a search engine is concerned. All there is is a bunch of words on a page that may or may not be related to a search query.

    Search engines cannot differentiate well between a bunch of random words strung together, a professional copywritten article, content or ad spin.

    When SEO people like Jill Whalen from High Rankings keep on about content, they are actually talking about copywriting. If you've ever seen her or Heather Lloyd Martin actually speak on this stuff, you will be pleased to hear they concentrate on keyword rich copy that sells.

    You really all need to move away from this content vs ad copy stuff. Content in the sense that people are talking about here is no more likely to rank than a page with only ten words saying 'buy the best blue widgets from this blue widget supplier'.

    You could argue that a content site is more likely to attract inbound links than a purely sales copy orientated site, but as everyone knows the importance of link popularity, there really isn't a major difference.

    Rant over. But I hope this helps.

  14. #14
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    MarkyMark, you just saved me a whole heap of typing!!!

    "Search engines cannot differentiate well between a bunch of random words strung together, a professional copywritten article, content or ad spin.~MM"

    I'd been saying that for ages but I finally quit bothering after having the sensation of beating my head on the wall!

  15. #15
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    I bought Ken Evoy's MYSS recently.. In my opinion, it's a good guide for beginners, but overall it annoyed me. I really hate it when someone tries to sell you something in something you have already purchased, and this thing never tries to stop selling you something else.

    If you can cut through the trash and get down to the info, most of the stuff in there does work.. There is however a lack of any great revelations for people who are already competent at operating online. I was looking for something extra to try to boost the bottom line, but there is nothing out of the ordinary here.

    If you're a beginner, I'd say that the book is worth the read.. but then again, if you hang out at ABW long enough, you'll pick up on all the stuff that actually works, and probably a little more.

    And bghtn, any site can work if a) there are people looking for the type of products on offer on your site, b) you can get those people to your site, and c) you can find a merchant who will convert your hard earned traffic into bucks on those products.. If any one of those 3 elements is missing, then you don't have a site worth worrying about. If all 3 are in place, you're laughing [img]/infopop/emoticons/icon_smile.gif[/img]

    Regards,
    TK

  16. #16
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    >>there is no such thing as content as far as a search engine is concerned.<<

    While that's certainly correct, there is a difference between articles and ad copy when it comes to the people doing those searches on the SEs. If I write an article on how to properly weight train, it can get many, many hundreds of page views every month and even be #1 for some popular keyword phrases in its category, but no one will buy jack, even though it includes a page containing photos and links to products. On the other hand, if I create a page of fitness products with compelling, keyword-rich ad copy, the links will get more clicks and the page start selling products in way, way, way less views.

    So there is a difference, as far as targeting audience. One thing to remember is while SE placement is extremely important, it's people, not SEs who buy stuff. And to know the difference between people looking for information and people looking to buy.

    (BTW, the example I used is a true story, taken from the stats of my own site.)

  17. #17
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    Content doesn't pay - h*ll - what have I been doing wrong. LOL!! If content doesn't pay, I need to start doing some sales pages and I guess I'll be making about $40K a month!!! [img]/infopop/emoticons/icon_biggrin.gif[/img]

    I guess it's all in how you lay it out and where you put the content or articles. I would never recommend putting it on the front page but would recommend linking to it from there. You don't want people just coming to your site to read your free articles. But yet, it should be an option for them to read them if need be. It also gives them reason to come back or refer your site to others. But I would never make it the title or main focus of the site.

    It also increases your chances of getting accepted into some of the major paid for inclusion search engines - content is king as far as they are concerned.

    So I'd have to agree with Ken Envoy and Janiss on that one.

  18. #18
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    "I guess it's all in how you lay it out and where you put the content or articles~Jada"

    Personally I think the best place to put non-sales content is anywhere that's OFF MY REVENUE SITES! <IMG src=http://www.abestweb.com/ubb/icons/icon10.gif>

    If people want to read they can go to the library. When they really want to buy, my sites are there, like the mall...

    As for any pay-for-inclusion SE/index, if a place doesn't realize Revenue is king, they don't have to have any of MY revenue!

  19. #19
    ABW Adviser Panel Dynamoo's Avatar
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    Hmmm... by content I think me mean "unique content".. just as in a series of ones and zeros that are unique to that page. Google's pretty good at spotting copy-and-paste stuff, but it's happy with more or less anything else with good keywords.

  20. #20
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    I've always thought of content as a way to get past the dmoz guardians, personally,lol. They're not gonna let in affiliate pages, but they'll let in themed sites with actual content - which will help any linked sites with page ranking, etc.

  21. #21
    Full Member jarec2001's Avatar
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    When you finally have your site all ironed out, I'd like to see it. My weight loss methods are a little crude....like drilling a big hole in spoons and grinding off the tines from forks...:-)

    I'm still a believer in semi-content with a mailing list/newsletter.

    Good Luck!

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