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  1. #1
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    Google AdWords' trademark policies
    I just got a reminder of the absurdity of Google's "trademark" policies for AdWords. I am running some campaigns promoting sales of calendars, one of which is a rather tasteless title called "Women in Chaps" (pictured below). (This is for my personal activity as an affiliate, unrelated to my current client.)

    Today, I was notified that this text ad was being "disapproved" due to the fact that Ralph Lauren holds a trademark on the term "Chaps." Since I thought that trademark was only for perfume, I asked Google for clarification, and was told (very quickly, to Google's credit) that the trademark applies to "clothing," and there would be no exception unless I obtained written authorization from Ralph Lauren's legal department. I suspect that more than a few dozen people will search for "Women in Chaps" in the next eight weeks, so I'm going to let this one go.



    I can only speculate, but Google's "yield to all trademark claims and apply them absurdly" policy must be costing it tens of millions of dollars in advertising per month. (Not from me, of course.)

  2. #2
    ABW Ambassador simcat's Avatar
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    I see 2 pages of adwords ads when searching for "chaps". All clothing. Leather etc. "chaps" in the title and in the text of the ad.

    I have a hard time figuring google out. (they like it that way!)

  3. #3
    Affiliate Manager Alan Hamilton's Avatar
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    Informative example Mark. I am surprised that G would apply the policy in this case. Of course, considering that they are now such a "ripe" target (with deep pockets) for frivilous lawsuits, they might feel it prudent to be a bit over - protective in avoiding possible damage claims.

    Alan
    Join the Spicy Aprons Affiliate program on ShareASale Visit us on Facebook www.facebook.com/spicyaprons Follow us on Twitter @Spicyaprons

  4. #4
    ABW Ambassador MoneyBusiness's Avatar
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    Quote Originally Posted by markwelch
    a rather tasteless title called "Women in Chaps"
    [offtopic]Well, the title may be tasteless, but you sure did pick a fine set of......I mean...a fine calendar... [/offtopic]

  5. #5
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    Google changed its mind
    Google has replied again (once again, very quickly), this time reversing their earlier decision:

    Thank you for your email reply to Kathryn. I'm happy to reply on her behalf, as she's currently out of the office.

    I apologize for any frustration or inconvenience you've experienced regarding the disapproval of your ad for 'c19-17 Women in Chaps Calendar.'

    I'm happy to report that AdWords Specialists have reviewed and approved your ad to run on Google. I have confirmed that your ad is now active and running, as it does not currently violate our trademark policy.

    Once again, I apologize if you ad was disapproved in error. Thank you for your understanding. * * *

    We look forward to providing you with the most effective advertising available.

    Sincerely,

    Christina C.
    The Google AdWords Team

  6. #6
    Affiliate Manager Alan Hamilton's Avatar
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    Good going Mark. Seems like every once in a while, the first ad rep who sees an ad makes a snap decision. I've had similar things happen with G - but they do tend to correct the decision upon further inquiry and explanation. Happy to hear you had a positive outcome.
    Join the Spicy Aprons Affiliate program on ShareASale Visit us on Facebook www.facebook.com/spicyaprons Follow us on Twitter @Spicyaprons

  7. #7
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    More strange ad rejections by Google due to TM or other keyword issues
    With a recent batch of new ads, I found many more ads blocked -- currently I am seeing between 12% and 15% of all my ads rejected because of trademark or other 'keyword' issues.

    The words "scenic" and "mini" and "drive" are blocked, because they are "trademarked." (I need to manually request an exception to get someone to see how completely off-topic the trademarks are.)

    Some of the product codes (SKUs) I was including in ads contained the letters "BS" and all of these were blocked because it was "inappropriate."

    A number of keywords were blocked because they "appear to relate to online gambling."

    Others were blocked because they appeared to be "pharmaceutical" -- I suppose I can understand why a hardware ad for a "medicine cabinet" would trigger that filter.

    Ads that mentioned a price of $107 or $207 were blocked because "107" and "207" are trademarked.

  8. #8
    http and a telephoto
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    Scenic is trademarked? Oh come on!!! Mini? It's a size... Drive?

    **shakes head and walks away**
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

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