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  1. #1
    Online Marketing Consultant
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    October 16th, 2006
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    CJ Cookies
    Suppose someone who was on your site or clicked your PPC link or clicked an ad you placed somewhere and then had a cookie placed on their computer. Now the person goes to the site but does not convert into a sale that time but the cookie is set on their computer for you.

    If the person goes to another affiliates site or finds another affiliates link on a PPC engine, and then converts into a sale, who gets the sale? The original link that was clicked, or does the shopper get a new cookie from the new link and affiliate?

    Just curious even though I think the answer is probably going to be it goes to the first person. Just thought of that when I was looking at some stuff.

  2. #2
    15 years and counting
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    January 18th, 2005
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    Last click get the commission. The first click didn't convert the sale.

  3. #3
    Member Kimberly's Avatar
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    September 8th, 2005
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    Quote Originally Posted by Liquidate
    Just curious even though I think the answer is probably going to be it goes to the first person.
    WRONG! The "other" click will overwrite your little cookie. You won't get anything.

  4. #4
    Online Marketing Consultant
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    ok so the latest click overrides the previous cookies. Thanks =0) I was confused about that.

  5. #5
    15 years and counting
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    Quote Originally Posted by Liquidate
    ok so the latest click overrides the previous cookies. Thanks =0) I was confused about that.
    It's quite fair, as long as a parasite don't pop up at the last second during the check out to overwrite the cookie already set.

  6. #6
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    January 18th, 2005
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    it can be either, but the vast majority of merchants do use last click... careful with smaller indies, they can be the few ones that are first click...

  7. #7
    ABW Ambassador La_Valette's Avatar
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    September 25th, 2005
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    Quote Originally Posted by Kimberly
    WRONG! The "other" click will overwrite your little cookie. You won't get anything.
    Hence the issue with Secondbite...
    Kids, you tried your best and you failed miserably. The lesson is, never try. -- Homer Simpson

  8. #8
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    January 18th, 2005
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    The entire ebiz strategy of the affiliate marketing industry is to set the last cookie on a buyers computer. Therefore efforts to pre-sell, display actual products, hype up the trust factor of merchants you support are seldom rewarded. Why? Because referral SALES is a dirty word in the advertising mindset. SALES are supposed to be the incendental result of Mass advertising efforts. No one ever in the Ad Industry are allowed to tie billing to SALES results. So the promise of the Pay-per-Performance Ad industry (Affiliate Marketing) is all smoke and mirrors & hype.

    NET result is successful affiliate earners have to devise ways to set the last tracking cookie ... all else is wasted effort. Therefore to make money you need to push incentives like coupons -rebates -points or develop a last cookie cannon like the BHO's do. Better yet interrupt the shopping process with a commissioned LiveHelp popup cookie or hardwire your cookie cannon into the cart abandonment process to the exclusion all other affiliates. A more draconian approach is the bribe an unethical AM firm to scrape the high dollar sales during the batch process and credit them to the briber.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

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