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December 1st, 2006, 05:28 PM #1PartnerWeekly Subscribes to LashBack’s CAN-SPAM Compliance Monitor
E-mail marketing’s first complete compliance service monitors more than 2,000 affiliates in PartnerWeekly network
LAS VEGAS, Dec. 1, 2006—PartnerWeekly, LLC, a SellingSource.com company, has joined a growing list of LashBack, LLC CAN-SPAM Compliance Monitor clients. LashBack is a provider of compliance and reputation services for senders and receivers of commercial e-mail. The Web-based service automates checking of all major points of compliance for advertisers, ad networks, affiliates, agencies, publishers and e-mail service providers.
“LashBack’s CAN-SPAM Compliance Monitor enables us to observe all of our affiliates and be notified automatically of any irregularities. We can see what our affiliates are sending and thus increase accountability and compliance,” said Jason Murphy, delivery strategies manager for PartnerWeekly.
“We are excited to add a leader such as PartnerWeekly to our client roster,” said W. Brandon Phillips, co-founder and CEO for LashBack. “With more than 2,000 publishers in the PartnerWeekly network, there is a complex web of compliancy relationships to manage that is both simplified and held accountable with the use of CAN-SPAM Compliance Monitor.”
PartnerWeekly’s CMO Wayne Anderson adds, “The world of internet marketing is rapidly becoming more complex. We are continuously searching for new products and services to enhance our ability to responsibly communicate with consumers. LashBack enhances our capability to deliver our advertiser’s message to target consumers while elevating our level of corporate compliance.”
CAN-SPAM Compliance Monitor checks suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe (10-day rule), physical address verification, forged headers, subject line relevancy, from-line accuracy, open-relay sending, and e-mail address harvesting. LashBack also provides custom compliance monitoring and best-practice checks.
About PartnerWeekly, LLC
PartnerWeekly, LLC (www.PartnerWeekly.com), a SellingSource.com company, drives online transactions from a variety of Web sites, search portals and newsletters. The company’s experienced team, dynamic online advertising offers, and proprietary reporting technology make it an affiliate marketing industry leader. The company’s pay-per-action philosophy allows clients to manage online advertising and pay only for what works. Clients receive live statistics to track impressions, clicks, leads and sales.
About LashBack, LLC
LashBack, LLC (www.LashBack.com), headquartered in downtown St. Louis, Mo., was founded as a consumer product-driven anti-spam company, which evolved into C2B data services providing actionable compliance and reputation information for a diversity of e-mail marketing clients. One powerful concept for consumers—Safe Unsubscribe—now provides the real world data for the first CAN-SPAM Act complete compliance service offered exclusively by LashBack and select partners. Compliance and reputation mean deliverability and revenue.
December 1st, 2006, 06:02 PM #2
Nice press release, nice move.
Email isn't the only channel that needs policing, but this is a strong and positive step taken Joe, in my opinion.
December 1st, 2006, 06:05 PM #3Originally Posted by Donuts
Thanks for the support, Donuts. My goal is to prove to all of you that PartnerWeekly is the exception to the CPA perception. I hope to earn the opportunity to work with as many of you as possible in coming months!
December 1st, 2006, 06:07 PM #4
It's good to have lofty goals...
Have a great weekend Joe. See you in Vegas in Jan.
December 1st, 2006, 06:10 PM #5Originally Posted by Donuts
Mark my words: This time next year, you'll be chuckling as I get to say "I TOLD you so" while writing you yet another 5 figure check.
December 1st, 2006, 06:45 PM #6
Are you going to go beyond CAN-SPAM and also require that your email marketers not send unsolicited emails?
December 1st, 2006, 07:44 PM #7
December 4th, 2006, 10:09 AM #8Originally Posted by MichaelColey