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  1. #1
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    I'm a little bit dissapointed [img]/infopop/emoticons/icon_frown.gif[/img] (feeling like giving up). I've made an mp3 players store http://www.mp3topshop.com I've received 200 clicks from Overture but no one brought anything, from those 200 clicks 50 of them clicked on my links to buy my mp3 players (this means they were interested in buying).
    Where did I go wrong???
    Is there anything that I can do to improve my site?
    Until today I only used pay per lead programs. I dont know what to do

    Can you, please, give me some advices?

  2. #2
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by dapyx:
    Until today I only used pay per lead programs. I dont know what to do
    <HR></BLOCKQUOTE>


    I don't subscribe to pay per lead programs. They take away your business.

    Go get some pay per sale companies. Even if the commission is a small fixed amount, not %, that is still much better than the pay per lead.

  3. #3
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    I agree, go for pay per sale.
    You need some search engine traffic, check out selfpromotion.com for info about this.

  4. #4
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    dapyx said:
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I've received 200 clicks from Overture but no one brought anything, from those 200 clicks 50 of them clicked on my links to buy my mp3 players (this means they were interested in buying).
    <HR></BLOCKQUOTE>

    He says he is trying to sell, but no one is buying. Dapyx, I think it is what you're selling. I've got a page of MP3 players on my site and get lots of searches and clicks, but no one is buying them from my site either. Why not use Wordtracker and ferret out some more products that your visitors would be interested in?

  5. #5
    Affiliate Marketing Consultant Andy Rodriguez's Avatar
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    Hi,

    This may or may not be the complete answer but when people shop, they compare pricing. Look at some of your pricing with amazon, then look here: http://www.tigerdirect.com/applicati..._tlc.asp?Id=15

    Again, this may or may not be, but if i'm in the market for an MP3 player, i'm doinf my shopping.

  6. #6
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    Andy

    I'm a TD affiliate but I haven't really promoted TD that much yet.

    So when I followed that mp3 link above, I figured I should start doing more for TD.

    But then, I saw the exit pop-up.

    I don't usually promote companies with pop-ups or if I do, I place them at the bottom of the pile. The good part however is that it appears when the customer is on the way out.

    Any comment on how or why your pop-up is not that anti-affiliate?

  7. #7
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    dapyx, you have to give the visitors a reason to buy from you/Amazon instead of your competitors. You have to SELL, you can't just put up links and a quick description.

    As Andy says, price can be a great selling point. Return days and customer satisfaction can be others. Quick or cheap shipping can be other reasons. It's about showing the visitors the benefits they get when they're using your link to buy.

    If you can get your visitors to picture themselves having a good time using your products, it's even easier to convert them.

    Get them excited about what is going to happen when they click on that link and buy, and you will sell more.
    Humans are simple in many ways.

    Going for traffic on Overture can be an expensive affair, it can be wise to test those pages on cheaper PPC-engines to make sure they convert first.

  8. #8
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Note: These comments are aimed at INCREASING SALES on the site mentioned. These comments are NOT aimed at increasing the "good looks" of the site.

    *Looking at site*

    You need to engage your viewers right away. ALL affiliate landing pages should have pitches, including the front page! (If no traffic is coming to the front page, though, don't worry about it.)

    Also the "more info" buttons. Some people like to put "more info" instead of "buy", but I prefer something more to the point--like, "Get It!" They are correct that the word "buy" on the button scares people away...but "more info" is WAY too indirect for my tastes.

    (Note: Some do well with More Info, but since it isn't working for you, try "Get It" or "Get It Now"!)

    And get a pitch on every page where there is a real opportunity for you to make a sale.


    As for THE BASICS of the pitch:

    Selling pay-per-sale is pretty much like getting high-commission leads.

    Basically, you need to convince the customer to do the Commissionable Action, either for a lead or a sale.

    For sales, talk up the benefits of the product, the guarantee, and the merchant itself. If the quality of the product is known (and it's GOOD quality, not just "average"), mention it in your pitch.

    It's very similar to high-commission leads like loans where you would talk about possible low interest rates, ease of applying, the merchant company, etc.

    The end result is that you have to convince the customer that it's worthwhile for them to do, whatever it is that you're trying to get them to do (either buy a product, or sign up for the lead place's offer).

    Remember that people who come for products may only be *thinking about* buying the particular product. Write a pitch to convince these "on-the-fence" people to stop comparing/info-seeking, and go ahead and GET the product!

    I notice that the internal pages DO have text, but only some of it qualifies as a "pitch" instead of just a boring old "description". Amp-up the Descriptions with ad spin! One paragraph really isn't much to work with, but you can get some adjectives like "simple" "excellent", etc. in there and spice up those descriptions. Make them exciting--MP3 players are cool little devices which appeal to those who appreciate newness and excitement!!! Make your pitch appeal to the same audience.

    I also notice a bit of "site designer-itis": I will say this loud and clear, since Site Designers don't tend to want to "see" this part:

    UNDERLINE THOSE LINKS!

    Every non-underlined link puts a barricade up against sales. Newbies simply think there aren't any links--and surfers with more experience quickly tire of the game of mouseover. It's inconvenient to have to bother with that hash!

    And yes--some people WILL click a text link instead of a button--IF it's showing in a reasonably obvious way!

    For OTHER questions as to the design elements, please post in Site Review.

    OTHER NOTES:

    No sales in 50 clickthroughs is common. It usually takes about 100, and some merchants even take 1000, :eek: to make one sale! You *must* be more patient than 50 clickthroughs, if you are going to truly succeed at Sales.

    Since you're new at sales, I'd say that 1 sale in 200 clickthroughs is not unreasonable. The CR improves with time and practice. If it was so easy to get a high CR right away, everybody would be rich in the first month!

    It may not be worth it, to pay for traffic to MP3 players. MP3 players are a hard sell, as some others mentioned. Try a product in a less competitive category--and send the paid traffic there.

    Optimize the MP3 site to try to get Free traffic. Optimize ALL pages--you never know which page Google will take a liking to...

    [ 07-30-2002: Message edited by: Leader ]

  9. #9
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    Oops - OK the post below was being typed before Leader's respons posted. I most definitely defer [img]/infopop/emoticons/icon_smile.gif[/img]


    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Going for traffic on Overture can be an expensive affair, it can be wise to test those pages on cheaper PPC-engines to make sure they convert first.

    <HR></BLOCKQUOTE>

    I agree with OveB - especially with regards to Overture.

    I would also suggest you let people know where the "Buy Now" link is going to take them. You've got a good website there and I think with some other changes you could get some good conversions. You've got a few mis-spelled words - "definite" was one I spotted. Change the Times New Roman to a sans-serif font like Arial, Verdana or Tahoma.

    [ 07-30-2002: Message edited by: eaglefire ]

  10. #10
    ABW Ambassador Packy's Avatar
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    Dapy, the first thing people will wonder is why a 5gig cost more than a 10 gig. I think the price was 294.00 for the 5 gig iPod.

    I've always had a problem with listing prices. Mostly when it is a high priced item. I know a lot of you disagree. The reason is lets say someone like me is looking for the first product. I see 294.00. Now in my head I might of been thinking that the product sells for about 150.00. Now I see that price and I say OH, I thought they cost less. Now if the price isn't there I'm gonna be more curious to click the link and see what it does cost. This will increase your clickthrough. It might not increase your sales but IMO it will give you a shot of perhaps selling another product at Amazon or wherever that you don't have listed on your site. I know we want the traffic as targetted as possible and the more info the more targetted but we still need to get them to a merchants site. JMO!

  11. #11
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I've got a page of MP3 players on my site and get lots of searches and clicks, but no one is buying them from my site either. <HR></BLOCKQUOTE>

    Have to agree here ... I set up a MP3 Player sales page awhile back and after a few hundred click thrus ... I sold 1.

    I think the problem here are kids without a credit card wishing they could buy a MP3 Player [img]/infopop/emoticons/icon_biggrin.gif[/img]

    Dave

  12. #12
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    I think you're right Dave. When I look in my logs, they are searching for the specific brands and models on my site, and - I won't say who the merchant - but I know the pricing is competitive.

    I would say take Andy's tip and add some Tiger products Dapyx, but I see you are in Romania and Tiger only ships in the US
    <IMG src=http://www.abestweb.com/ubb/icons/icon9.gif>

    (I get lots of searches for Tiger product from outside US - so edited to add BlueFace)

    When's that gonna change, Andy?


    {

    [ 07-30-2002: Message edited by: eaglefire ]

  13. #13
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    First of all I want to thank you for helping me!

    I just joined TigerDirect.com affiliate program, and I will put some links on my site.

    I know that Tiger and amazon don't sends their products outside US. It doesn't matter because I promote my site only in USA (90% of my visitors are from Usa). I don't buy anything.

    Now thanks to all of you I have many things to do to improve my site! I will try change the descriptions. I will put somewere on the site something about amazon to inform the visitors that I"m an amazon affiliate. And many many other changes.

  14. #14
    ABW Ambassador Andy's Avatar
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    Leader wrote:
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>UNDERLINE THOSE LINKS!

    Every non-underlined link puts a barricade up against sales. Newbies simply think there aren't any links--and surfers with more experience quickly tire of the game of mouseover. It's inconvenient to have to bother with that hash!
    <HR></BLOCKQUOTE>

    That's 100% correct! I wouldn't have believed it at first, but I learned the hard way. I had snappy highlighted links that weren't underlined on my Main Page, and I would get E-Mails from people asking when the site would be finished.

    I thought they meant long-term, and wrote back explaining that it was being built in sections, blah...blah...blah.

    I also got E-Mails wanting to know when the links would be working! I'd go check, everything worked fine, the site monitors didn't show downtime, and finally it hit me!

    These people don't know that they're looking at links!

    I underlined all of them, and haven't had a single E-Mail about them since! (I kept the snappy highlighted text, though.) Also, some versions of Netscape won't highlight links like Explorer will.

    I'm no expert, but I will say that when you design and build a site, you become familiar with it. You can anticipate where links go, how they work.

    Newcomers to your site might not see it that way. They're on foreign territory, and don't know where they're going. It's good to ask a few people you trust and value to look at your site and provide honest feedback about it.

    When you start getting E-Mails from visitors that they love your site and the navigation, you'll know you've hit the right formula.

    Best of luck in getting your site to be a moneymaker for you,

    Andy [img]/infopop/emoticons/icon_smile.gif[/img]

  15. #15
    ABW Ambassador affiliatemakeover's Avatar
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    dapyx,

    you just got $10,000 worth of consulting, for free.

    This board is great. It just keeps amazing me on the level of help that is available.

  16. #16
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    YOU ARE RIGHT!

    The informations you can get here worth a lot more than that!!!

  17. #17
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    >>you just got $10,000 worth of consulting, for free.<<

    And so did a lot more of us! [img]/infopop/emoticons/icon_smile.gif[/img] [img]/infopop/emoticons/icon_smile.gif[/img] [img]/infopop/emoticons/icon_smile.gif[/img]

    A thread like this shows why this board absolutely rules!!

    Excuse me while I go off to underline all my affiliate links.....

  18. #18
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    Dapyx:

    Here's my 2 cents: Leader is a genius--you should do everything she says.

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