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  1. #1
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    Inbound Links - Pizza Analogy
    Does this seem about right when explaining getting links in and how it helps with your site in the SERPS, I was trying to explain it to somebody new and now I'm hungry:


    Let's say you move to a brand new town and you go to the mall because you need new things for the house. You're also hungry because it's been a long day and you feel like pizza. Since you're new, you don't know the best place for pizza. So you start asking people around the mall. There's about 10 pizza places in the town and after asking many people you find a lot of them keep mentioning a couple of spots telling you how great the pizza is. You walk by the book store and notice someone signing books. Just so happens he's a world renowned food critic specializing in travelling the U.S. in search of the best pizza. You go up to him and ask what's the best pizza in town. He tells you one of the ones you've heard the others telling you about.

    Now where do you think you'll get pizza from tonight? The people telling you about the best pizza are inbound links. The author is an authority site.

    Links are kind of like word of mouth advertising for the internet.

    Now I think I'll have some pizza now and wash it down with Coca Cola

    http://forum.abestweb.com/showthread...ght=coke+pepsi

  2. #2
    Resident Genius and Staunch Capitalist Leader's Avatar
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    It seems like a good analogy of how SEs think of links.
    And I suppose it's not nearly as venomous as what I told my aunt: "SEs have no way to tell what sites are any good and have to pick a top 10 out of the millions for each keyword. So they had to pull SOME criteria out of their *ss. So they decided to go with that. (Etc. etc.)"

    Just so happens he's a world renowned food critic specializing in travelling the U.S. in search of the best pizza. You go up to him and ask what's the best pizza in town. He tells you one of the ones you've heard the others telling you about.

    Now where do you think you'll get pizza from tonight?
    Some other place

    I'm actually serious! The "regular Joe" endorsements would have been fine, but professional critics usually have plug-awful taste in whatever subject they're judging (when it's a subjective thing like food, music, or [especially] movies). So I'd probably go to the "other" place that got mentioned by the regular people.

    I've also been known to go to whoever has the best advertising, but that's just to reward those who bother to come up with innovative/creative ads. There's too many boring, dreck ads out there so when I see a good one I try to give the place an incentive to keep it up!

  3. #3
    Affiliate Manager Alan Hamilton's Avatar
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    Quote Originally Posted by Leader
    The "regular Joe" endorsements would have been fine, but professional critics . . . .
    To further expand on your explanation Trust, the "regular Joe" endorsements would be likened to PR2 - 3 links and the professional critics (who get more media attention) would be the PR6 - 8 links.



    Quote Originally Posted by Leader
    There's too many boring, dreck ads out there so when I see a good one I try to give the place an incentive to keep it up.
    Perhaps this would equate to sites with poor content not getting PR and the ones who creatively produce relevancy end up in the top results?
    Last edited by Leader; December 6th, 2006 at 06:04 PM. Reason: Fixed quote tags
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  4. #4
    Prince of Content Vinny O'Hare's Avatar
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    My G/F likes pizza after sex so I linked the pizza place to my banned viagra site
    Last edited by nyfalcon; December 6th, 2006 at 05:37 PM. Reason: typo
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  5. #5
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Perhaps this would equate to sites with poor content not getting PR and the ones who creatively produce relevancy end up in the top results?
    Not at all, not in the context of my statement that you quoted. I said I reward places that have good ADS! I *don't* reward places that get into so many off-base areas that they don't do any of them right. I wouldn't buy a pizza from a "pizza museum" or a "pizza library." I'd groan and go look for a real pizzeria. One that knew how to advertise pizza, yes, but definitely a pizzeria.

    If I wanted to eat near "relevant content" I could go to the local college's cafeteria. But their food sucks like an Electrolux. Knowing the history of food sure doesn't help them know how to actually cook it!

    Oh, check this out, from a case study on Froogle http://froogle.google.com/froogle/ca.../ehobbies.html :

    Quote Originally Posted by Froogle
    Since its 1999 launch, the company has always sold hobby kits and toys, but during the dot-com boom, it followed the "content, commerce and community" credo so many young businesses held at the time. That led eHobbies to ramp up to 200 employees and the company went through more than $30 million in venture capital when the dot-com bust occurred in 2001.
    Quote Originally Posted by Froogle
    The company halted operations, but Seth Greenberg and Ken Kikkawa, two of its original employees, quickly purchased the assets and managed to revive eHobbies. Today they run a much leaner company, with 25 employees instead of 200. Greenberg says what he learned was to "outsource most things that don't directly drive sales. We want to focus on our core competencies merchandising, marketing and customer service and not spend resources pretending we're a technology company."
    The formula must be working, because four years after Greenberg and Kikkawa took the reins, eHobbies is a profitable and growing business.
    Content ain't king for actually having a successful business! Even Google itself admits it, by posting this on Froogle as the lead case study.

    Getting "high PR" is no help if you do something that nukes your own business in order to get it!

  6. #6
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    I like the analogy, think it's right on and clear and conveys things well. It does refer to what it was meant to be though and what it was in the beginning, not what it has become. It still holds as a pretty good analogy to share, but doesn't tell the end of the story, that goes something like this...

    Once people realized the tremendous importance of both getting and giving suggestions about where to go for pizza, they become valuable in and of themself. So people who owned pizza restaurants become very interested in hassling people in the mall to recommend their particular place to everyone. And some people started cruising the mall for no other purpose than to offer suggestions, even though nobody asked, and they charged the recommended restaurant a fee to do this. And as it's importance and complexity rose, myths about how it all interacted grew. Misunderstanding and retelling amongst many, lead to some fables being born. Logic types analyzed the system and drew conclusions, often wrong ones. The sorters of the recommendations realized there were smart people gaming the system, so they made it ever more complex and secretive. Some people in the mall were subsequently gagged for their missteps and lies about places they never even visited. Some pizza place owners set up multiple stores in the mall so that they could specialize in pepperoni at one store and hawaiian at another, creating specialized whispers for each. Others bought neon signs for names of pizza stores that didn't exist to fake their way into the name game. Some people would eat one pizza, claim to be a professional pizza judge and use their status for gain. A special class of compensated name droppers emerged, who understood most of it's nature, and they setup kiosks in the mall where people could stop and get a recommendation, tainted by self interest, but fairly legitimate and they included directions on how to find the place and what to order that's best. Some other squirrelly little characters would write the name of a pizza place down on a napkin and jam it in your pocket when you weren't looking, hoping to sway you. Many came to distrust anyone who recommended anything. Still other clever folks tried to buy announcing systems to broadcast their recommendations the loudest. Others developed ways to manipulate the sound waves in certain parts of the mall and alter the recommendations as they entered the ear canal, sometimes even disguising their voice, pretending to be someone they're not, to be more believable. One group even tried to convince everyone that existing malls were no longer good at all and they had grown antiquated, and that we all needed to shift to something completely different altogether called mall2.

    The mall became a very noisy, very busy place where eventually, people stopped asking for recommendations altogether and they just walked around willy nilly hoping to happen across someplace decent once in a while, someplace they could tell their close friends about, knowing all the while, that's life. Don't blindly trust strangers, try new things once in a while no matter what you've heard, not-so-great pizza is an experience worth having and laughing about, and the mall most certainly is no place like home.

  7. #7
    Affiliate Manager Alan Hamilton's Avatar
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    Quote Originally Posted by Donuts
    Don't blindly trust strangers, try new things once in a while no matter what you've heard, not-so-great pizza is an experience worth having and laughing about, and the mall most certainly is no place like home.
    Nicely done Donuts.. A bit cerebral, but right on. That said.....

    What home baked pizza brand do you recommend?

    Alan
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  8. #8
    ABW Ambassador MoneyBusiness's Avatar
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    Quote Originally Posted by TrustNo1
    Does this seem about right when explaining getting links in and how it helps with your site in the SERPS, I was trying to explain it to somebody new and now I'm hungry:


    Let's say you move to a brand new town and you go to the mall because you need new things for the house. You're also hungry because it's been a long day and you feel like pizza. Since you're new, you don't know the best place for pizza. So you start asking people around the mall. There's about 10 pizza places in the town and after asking many people you find a lot of them keep mentioning a couple of spots telling you how great the pizza is. You walk by the book store and notice someone signing books. Just so happens he's a world renowned food critic specializing in travelling the U.S. in search of the best pizza. You go up to him and ask what's the best pizza in town. He tells you one of the ones you've heard the others telling you about.

    Now where do you think you'll get pizza from tonight? The people telling you about the best pizza are inbound links. The author is an authority site.

    Links are kind of like word of mouth advertising for the internet.

    Now I think I'll have some pizza now and wash it down with Coca Cola

    http://forum.abestweb.com/showthread...ght=coke+pepsi

    You know TN1 loves his pizza, when he manages to mix everyday life with it. I'm holding up a geasy, NY style slice, in honor of Trust..

  9. #9
    Newbie carundell's Avatar
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    Hmmmmm, pizza, cerebral..........may I take your order sir????? Sorry, had to go there....

    Regards,

    Chris

    P.S. Spot on Donuts (as always) cerebral or not, newbies read and heed!, TN1 your all that and a box-o-chocolates too!

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