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  1. #1
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    Better Affiliate Commission?
    What do you think is a better affiliate commission in the financial industry:

    Per Lead, Per Sale or combination of both?

    Per lead is a safer bet but a per sale commission provides a bigger potential to earn more money. If the per sale commission was high enough, would you prefer this route?

    If you were a financial affiliate, what type of commission structure would you accept?

  2. #2
    ABW Ambassador
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    Please define financial affiliate

  3. #3
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    affiliates in the debt help industry

  4. #4
    Affiliate Manager MINDsprinter's Avatar
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    I have no experience in the financial sector, but I guess I'll throw in an opinion anyway...

    It seems both may work best. Obviously a lower commission per lead, but then pay out a bonus for those leads that convert to sales. Seems like everyone is happy.
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  5. #5
    Merchant & ABW Ambassador
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    i am assuming that it is a company like eloans, lowermybills.com
    do a comparison and come up with a better program

  6. #6
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    Right now we offer $150-200/close + $1-3/lead. The whole idea behind this payout structure is to eliminate low quality leads. We are the company that services these leads so we are more concerned with quality than quantity.

    This payout structure seems to only appeal to affiliates who know they have high quality leads. One of our affiliates earns between $30-40/lead which is tremendous in the debt help industry, where most affiliates earn around $11 per lead.

    Unfortunately, there aren't many affiliates who seem to like our payout structure. Anyone have ideas on how to get more affiliates without compromising the quality of lead we receive?

  7. #7
    Affiliate Manager MINDsprinter's Avatar
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    It seems like a more complex commission structure may work for you. Start off with your $3 per lead commission, but for affiliates who refer a certain number of sales per month, they get say $12 per lead the next month. If they continue performing or refer even more sales, you bump the commission again.
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  8. #8
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    Quote Originally Posted by MINDsprinter
    It seems like a more complex commission structure may work for you. Start off with your $3 per lead commission, but for affiliates who refer a certain number of sales per month, they get say $12 per lead the next month. If they continue performing or refer even more sales, you bump the commission again.
    Are you saying keep the per sale commission as it is and increase the per lead as they perform or get rid of the per sale commission and increase the per lead commission based on sales each month?

    I appreciate all your feedback

  9. #9
    Affiliate Manager MINDsprinter's Avatar
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    Right, keep the per sale and increase the per lead. The idea is, if the affiliate has proven they bring in the quality leads, you can afford to pay for per lead to them.
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  10. #10
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    Exactly, we have no problem paying an affiliate more than anyone in the industry as long as they prove to be quality. That was the whole reason behind going with a high per close amount. The only negative I can see with this structure is every time we raise the per lead rate, the more risk we are taking for abusing the system.

    For example, an affiliate does great his first month so we bump up his per lead rate substantially. Now this month, he knows he will make more per lead so he starts pumping in a high volume of sub par leads just to make more money. How would you go about trying to prevent these type of scenarios from happening?



    Quote Originally Posted by MINDsprinter
    Right, keep the per sale and increase the per lead. The idea is, if the affiliate has proven they bring in the quality leads, you can afford to pay for per lead to them.

  11. #11
    Affiliate Manager MINDsprinter's Avatar
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    Now this month, he knows he will make more per lead so he starts pumping in a high volume of sub par leads just to make more money. How would you go about trying to prevent these type of scenarios from happening?
    I'd say you have to be a little more long term about it and keep tabs on a per month basis. Basically, if an affiliate starts pumping bad leads, you may end up paying extra this month, but next month you'll drop him back down because his percentage or amount of sales (whichever way you choose to go) is way lower. Plus, if you have multiple tiers (say, first commission bumb is to $12, next one is to $30, etc...), the affiliate will hopefully be motivated to keep sending more quality, thereby getting even higher commissions.

    If you recalculate performance each month, someone can only scam you for a short time, thereby weeding out get-rich-quick affiliates and quickly identifying those who are in it for the long term. Make sense?
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  12. #12
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    Jason,

    It makes total sense and I agree with you 100%. Thank you.

    Now I need to find out if affiliates would actually sign up for this type of structure.

    What does everyone else think?

  13. #13
    Affiliate Manager MINDsprinter's Avatar
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    Hey, no problem. Again, I have no experience in your industry, and I'm an AM, not an affiliate, so anyone else out there who has an opinion, please post!
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  14. #14
    CPA Network Rep Jon@Fluxads's Avatar
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    Can you pay a higher "per lead" payout for the leads that actually lead to a sale? For example...

    Say you normally pay an affiliate $4/lead...instead, you can pay $2/lead that DOES NOT lead to a sale and $6/lead that DOES lead to a sale. And continue to pay them $30/sale.

    Or throw in some sort of bonus structure. $50 for every 10 sales.

    Anything that will motivate the affiliate to focus on getting the greater quality leads for the wanting of the bonus or high lead payout, is worth trying.

    I'm not too familiar with the financial affiliate programs, so I have no clue as to what the earnings are for you on the backend, so these dollar amounts are just thrown out off the top of my head.
    [B]Jon Lyons[/B]
    Director of Affiliate Operations
    [EMAIL="jon.lyons@fluxads.com"][SIZE=1]jon.lyons@fluxads.com[/SIZE][/EMAIL][SIZE=1] | 1-877-GO-2-FLUX | [URL="http://www.fluxads.com/"]FluxAds.com[/URL][/SIZE]

    [SIZE=1]LinkedIn: [URL]http://www.linkedin.com/in/jrlyons[/URL][/SIZE]

  15. #15
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    Do yu know if casinos are a good way to be affiliated?

  16. #16
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    Quote Originally Posted by Jon@Fluxads
    Can you pay a higher "per lead" payout for the leads that actually lead to a sale? For example...

    Say you normally pay an affiliate $4/lead...instead, you can pay $2/lead that DOES NOT lead to a sale and $6/lead that DOES lead to a sale. And continue to pay them $30/sale.
    This is a good idea, however, i think that would pretty much be the same as increasing the per close amount, which affiliates in this industry aren't getting too excited about.

  17. #17
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    Are there any current debt affiliates who have an opinion on this? I would love to hear feedback from affiliates who are doing well with this industry.

  18. #18
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    Jason,

    I would love to run an idea by you to see what you think. Unfortunately, I do not have permissions to PM you yet. Would I be able to email you?

    Again, I appreciate all your help.

    Scott

  19. #19
    Affiliate Manager MINDsprinter's Avatar
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    Scott:

    jason[at]mindsprinting.com

    I'll be waiting...
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  20. #20
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    Quote Originally Posted by MINDsprinter
    Scott:

    jason[at]mindsprinting.com

    I'll be waiting...

    Jason,

    Thanks, I just sent you an email

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