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  1. #1
    Newbie
    Join Date
    January 11th, 2007
    Posts
    11
    No Sales on Linkshare
    Hi:

    I am relatively new at being an affiliate, so am asking for some advice. After some good results with Google ads, I thought I would see what being an affiliate could do. One of our websites is about lingerie and it gets pretty good traffic so we decided to begin with this website. About half of its traffic is from the US, about 35% from Europe and 15% everywhere else.

    Via linkshare, we signed up as affiliates for Playboy and Fredericks to test it out. We signed up just before Christmas (the best buying time). We have sent over 500 people to each company (over 1000 click throughs total). To date we have made NO sales. Nothing, nada. We could put up more links and send more traffic, but I dont see the point. If 1000 people visit these companies and buy nothing, I cant imagine the situation will be much different with 10,000.

    I contacted linkshare by phone to ask advice. Was simply told if the report is working then everything is functioning properly. I wrote to the Playboy affilate manager and got no response.

    So, as of today, I will remove all the Linkshare links from my website. I dont see the point in sending these guys traffic for free.

    Here are my questions:

    * Are people really making significant money with Linkshare?
    * Was 1000 clickthroughs too small for a test???
    * What are 'typical' conversion rates?
    * Should I try to affilate with another organization?
    * Have other people experienced such poor results with Linkshare or the two companies we affiliated with?

    Any suggestions or comments would be appreciated as I am trying to learn more and better ways to monetize our websites.

  2. #2
    15 years and counting
    Join Date
    January 18th, 2005
    Posts
    6,121
    * Are people really making significant money with Linkshare?
    * Was 1000 clickthroughs too small for a test???
    * What are 'typical' conversion rates?
    * Should I try to affilate with another organization?
    * Have other people experienced such poor results with Linkshare or the two companies we affiliated with?
    1- You can make a fortune as an affiliate with LinkShare. They track, they report, they pay. LinkShare could be a better network, but it works.
    2- 1000 clicks with sites around lingerie is nothing, most of your visitors could be lurkers not buyers. (How do you get your traffic? Who are your visitors? What do they expect? Pictures or clothing?)
    3- It depends of what you are selling and how you sell it. I got a sale every 5 clicks for some products and I'm lucky to make a sale every 1000 clicks for lingerie.
    4- The network is not the main problem, the merchant could be. Think about the reasons people are visiting your sites. And give them what they want.
    5- LinkShare works, the two companies convert. (Better at some period of the year)

    Not all merchants are affiliate friendly on LinkShare, some don't convert at all. I had problems lately with Fredericks, but the problem is linked to ISPs not them.
    The Playboy Affiliate Manager is on ABW. You can ask him specific questions.
    By the way, Welcome!
    Last edited by Zeus; January 11th, 2007 at 07:22 AM.

  3. #3
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Location
    Houston TX
    Posts
    4,731
    Hi,

    Welcome to the world of lingerie and unfortunately, it gets lumped into porn too. I was once in touch with one of the big lingerie company and they watch their PPC like a hawk.

    That person would have web analytics to monitor to tie a PPC campaign back to conversion based on surfing patters, product type and time of they day. One thing really made sense was, most people surfing for lingerie after i.e. (1am - 7am) are just lurkers or surfing for porn.

    Personally, I would cut off traffic from elsewhere and just focus on US traffic. Europe have many lingerie stores and they are as good or even better than Victoria Secret or Fredricks, etc

    To answer your Q
    * Are people really making significant money with Linkshare?
    Yes. One of my PPC guy made $240 profit in the first 2 weeks. Then again, he has some experience.
    * Was 1000 clickthroughs too small for a test???
    Not really for other verticals but because your segment or vertical is full of lurkers, that is the case. I would focus on revising keywords, how are you generating the traffic, are they from US or from other countries, etc (Look internally)
    * What are 'typical' conversion rates?
    On avg, 3-5% for a typical store and if positioned right. For lingerie, I have no clue but I am assuming that it is lower.
    * Should I try to affilate with another organization?
    Try another vertical. Lingerie is competitive and lots of lurkers (cos of porn)
    * Have other people experienced such poor results with Linkshare or the two companies we affiliated with?
    Yes, we have all tried and failed at one time or another. Learn and move on

  4. #4
    ABW Ambassador bettylou's Avatar
    Join Date
    December 27th, 2005
    Location
    Indiana
    Posts
    595
    Hi Americannj,

    I totally agree with the other two posts. The merchants that you mentioned are huge for looksy clicks. This doesn't mean that you can't make them work for you but you need to really look at how and why your visitors are arriving at your site. They are most likely just wanting to get a cheap thrill.

    As far as Linkshare itself is concerned, I have had some great success with them. If a merchant isn't performing like I had anticipated, I look to see just why I might not be creating any sales. If I could do something differently. If I feel that I have done an okay job at setting up this merchant, then I realize that I may just need to rethink using this merchant.

  5. #5
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    It sounds like the quality of the traffic on your site is the problem, not the network, merchants, or test size. If people are coming to your site looking for lingerie pictures (or porn), they're not going to convert very well.

    Affiliate marketing isn't the best choice for every site. It's tough to beat AdSense on general sites with low-quality traffic.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

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