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  1. #1
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    I'm in the midst of designing a new site, and was wondering if anyone has noticed any specific colors that are good or not so good when it comes to selling products. I mean, aside from the logical (no dark or garish backgrounds, for example).

    I'm in the early stages of putting a site together, so I figured I'd ask here before I fell in love with some wacky idea. [img]/infopop/emoticons/icon_wink.gif[/img] I don't want to get too specific, but the site is geared towards female users. I personally can't stand girly colors like hot pink but if something like that moves products I would certainly go with it.

    Any suggestions?

  2. #2
    ABW Ambassador Ron Bechdolt's Avatar
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    I don't want this to sound sexist, but I have a site in pastels, mainly sells to women, that does real well. Before I changed to pastels it only did fair (but then, of course, Google found me). Maybe Google likes pastels?

  3. #3
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    Hard for me to tell, lol. I had this godawful garish yellow site, the kind of site that makes your eyes hurt, and it just converted like crazy.

    Thinking to myself, "Hey, if it looks professional, I'll increase sales!", I redid the site and now get half what I used ta get, lol.

    But my eyes don't hurt! I keep telling myself that.

    So good question, anybody got a decent answer for that???

  4. #4
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    Wouldn't it depend on who you were trying to sell to? I mean, if you're trying to sell to dark and garish people . . .

  5. #5
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    Of course, it depends - I mean how many Goth sites have you seen that didn't have a black background? Even if I wanted to stay away from the cliche in the Goth arena, I doubt I'd put up a white background site - it might hurt their eyes. [img]/infopop/emoticons/icon_wink.gif[/img]

    I'm wondering if there's any real corelation between colors, design and how well a site sells (all I know for sure is that it should be easy to navigate). I mean, I've seen some really tacky, ugly looking sites that apparently do very well. Since I'm coming into this site with the desire to have it sell as opposed to anything else, I'm willing to do anything, design-wise, even if it grates against my "artistic" sensibilities. [img]tongue.gif[/img] I'm not the buyer here - I'm the one who wants to make prospective buyers happy.

    I was thinking of something in a subtle pastel background, but am wondering if certain colors are more apt to make people trust the site and want to shop there. I mean, I love violet and coral (not necessarily together), but for all I know a light green or pale yellow might be better.

    [edited for clarification]

    [ 08-20-2002: Message edited by: Janiss ]

  6. #6
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    Are you thinking along the lines of "blue is said to calm the inmates, to make them more trusting" . . .?

    I dunno, but it seems to me to be in the category of fine-tuning. I've visited a fair number of sites mentioned here or in profiles (CURIOSITY - I am not Pranav!). I've seen quite a few that were downright butt-ugly and wouldn't think of buying from them, but they were sites owned by old-time affiliates who are making money. I've seen other pleasing sites by people who aren't selling squat.

    Part of it would be a matter of how interested you were in the subject of the site (if it has one).

    But from everything I've read here, as far as making sales it all seems to boil down to all that search engine/keyword/whatever stuff.

    Style over substance. But if you want to make sales, don't let substance interfere with your site.

    Bottom line, color might make a diff but not a big one.

    DISCLAIMER: I don't know squat about the aff biz.

  7. #7
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    Jaybat,
    I've often wondered what keeps bringing you back to this board since you aren't one of us crazy aff people. Is it random curiosity, or do we amuse you or... perhaps... are you an affiliate groupie??? [img]/infopop/emoticons/icon_biggrin.gif[/img] [img]/infopop/emoticons/icon_biggrin.gif[/img] [img]/infopop/emoticons/icon_biggrin.gif[/img]

  8. #8
    ABW Ambassador Packy's Avatar
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    Janiss,

    just to mix things up a little. I found that for entertainment sites Black or dark colors have always worked for me. Like mentioned above I have tried to have a really professional looking site a couple of diferent times and each time they dropped off. I always kept going back to my old designs. The reason I went with black is because someone I know had those colors for a msg board awhile back and got tons of traffic. He and his partners ended up selling the site for several millions of dollars about a year or so ago.

    Again, I use black or dark colors for my entertainment section, games, ecards and so on. As for my shopping section and more sales oriented stuff. I have had the best luck with White backgrounds, black text and Blue borders or I also use a fairly dark off color blue with white text and a lighter shade of blue for borders. This is just what seems to work best for me. Of course I have only made 10 cents in the last year so what the hell do I know. <IMG src=http://www.abestweb.com/ubb/icons/icon12.gif>

    [ 08-20-2002: Message edited by: DaPackster ]

  9. #9
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    "I've often wondered what keeps bringing you back to this board since you aren't one of us crazy aff people."

    You've "often wondered"? Gee, and I thought I had no life.

    "Is it random curiosity, or do we amuse you"

    It's a form of entertainment - I spend a lot of time talking to bartenders for example - even tho I don't sell beer myself. I may even suggest changes in the decor. All he/she has to do is tell me to shut up and I do.

    " or... perhaps... are you an affiliate groupie??? "

    Maybe - are you cute?

    I really don't know why I spend time here - I sometimes think about starting a website, even tho at the same time I know I never will. Most likely never anyway. NAH!

    I have no way of knowing, but it's possible I may have said something useful to you folks - NAH!

    So to sum it up, I really don't know why I'm here.

  10. #10
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    >>I have no way of knowing, but it's possible I may have said something useful to you folks<<

    Actually it's good sometimes to hear someone's opinion from the other side of the web page, so to speak. I think doing too many webpages, affiliate and otherwise, can warp your mind a bit and that makes it hard to see things from a user's perspective.

    Can't recall any specifics at the moment, but I've seen a noteworthy post or two from you around here. [img]/infopop/emoticons/icon_wink.gif[/img]

  11. #11
    Master of Design AlexBet's Avatar
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    Check THIS post! I had to post a different topic. [img]/infopop/emoticons/icon_wink.gif[/img]

    [ 08-20-2002: Message edited by: AlexBet ]

  12. #12
    ABW Ambassador affiliatemakeover's Avatar
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    Janiss said,

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I'm wondering if there's any real corelation between colors, design and how well a site sells (all I know for sure is that it should be easy to navigate). I mean, I've seen some really tacky, ugly looking sites that apparently do very well. Since I'm coming into this site with the desire to have it sell as opposed to anything else, I'm willing to do anything, design-wise, even if it grates against my "artistic" sensibilities. I'm not the buyer here - I'm the one who wants to make prospective buyers happy.<HR></BLOCKQUOTE>

    This is ABSOLUTELY a corelation between colors, design and how well a site sells. Billions of dollars have been spent by large corporations since the dawn of advertising on why people buy.

    Color is a huge factor in that formula. From food to foot powder packaging, somebody asked someone else in a study to see what they liked best.

    Do not underplay the colors of your website. They, combined with good design and good products/copy, are the difference maker most of the time.

    As far as choosing colors...You either have an "eye" for it, or you don't. And even if you do have an "eye" for it, you should never try to design a site just because you like the colors. A good designer always keeps the customer in mind first. Just because you like blue and green, doesn't mean your target will.

    Here is my best tip. Say you're designing a site for women. You need to pick a color scheme. Find the biggest and best websites out there related to women.

    For example, a quick find are these (yahoo directory is a great place to start) The key here is to look for big-time websites that are backed with a lot of money:
    http://women.msn.com/ http://www.femina.com/ http://www.women.com/

    Seeing a theme here? Bright, vibrant colors. Greens, purples, etc...

    They have spent lots of money figuring out what women like, why are you guessing? Color schemes are not proprietary. Use their research $$$ to benefit your own website.

    This applies to most any theme. The answers are there for you, you just have to take them.

    Jim

  13. #13
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    Jim,
    Your response makes so much sense that I'm amazed no one came up with it sooner! I mean, literally, I feel like smacking myself on the head and going, "Oh yeah! I should have known that!"

    So thanks - that was exactly the answer I was looking for! [img]/infopop/emoticons/icon_smile.gif[/img]

  14. #14
    ABW Ambassador qball0213's Avatar
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    Jaybat,
    You kill me. I don't care wether you have a website or not, as long as your buying the beer that is. [img]tongue.gif[/img]

  15. #15
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    I have to agree color does matter.

    I once had a dark blue site...........It was dark, then we changed it to pastel pink and purple, nothing else changed, and Poof sales started coming in.

    Becareful on the pastels, it might look like your shopping for a baby.

    I think now I have a site in every color.

    I prefer orange these days....maybe it's with halloween coming up I don't know.

  16. #16
    Resident Genius and Staunch Capitalist Leader's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I think now I have a site in every color.~Canfree<HR></BLOCKQUOTE>

    I have a site in darn near every color, although I haven't tried purple yet. The backgrounds are always white, but the borders vary.

    Most colors pull in sales, but boy--GREEN SUCKS! The green-bordered site is the only real underperformer and I'll change it in time for the next selling season (it's a seasonal item).

    Usually I go for what could be called "gender-neutral" colors. I don't want to scare off those few flukes, whether it's girls who want to buy power tools or guys who would adore home items. A lot of these work out well, with the notable exception of the green as mentioned above.

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