I hope you guys can understand me, otherwise everybody in my vicinity thinks that I'm a dolt (That's why they are better off to 9-5 job! Hey, I have not yet quitted my job, and I'm not gonna do this until I start making some real bucks online)

Anyway, guys, I would like to do some sort of 'Online shopper's behavioral study' so that I'll be able to understand 'who, why and how' shops online. What people really want to find online and why would they like to buy something referred by me?

There are a lot of other such things which I'm curious about. Well, can anybody please tell me what would be the best way to do this research?

Any books, websites, forums or whatever else is there please do let me know.

Thanks and Regards.