I enjoyed this book quite a bit. It was an easy read. Geno’s insight into
taking time to develop a quality TOS was meaningful, but I most enjoyed his ideas of
how to spark interest among affiliates in pushing your product. Geno’s examples
helped open my mind to some of the possibilities of affiliate management, and
provided a strong springboard in the development of my own unique ideas.
I bought this book as place I could start in learning about how to manage an
affiliate program. I'm looking to launch my own program soon, and am trying to
acquire as much knowledge as I can about the subject before I drop a considerable
investment (in time and finances) in the project. Needless to say, I will keep “A
Practical Guide to Affiliate Marketing” close by, and plan on rereading it a couple
of times prior, during, and post launch.
Thank you very much for the valuable resource.
- Chris Sturgill, Affiliate Manager, FreeQuotesWorld.com