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  1. #1
    Affiliate Manager
    Join Date
    February 8th, 2007
    Posts
    57
    Cookie Life?
    Is it better to have a shorter or longer cookie life? Ours is currently 120 days because most people order small samples and come back and purchase larger orders later. Is this good or detrimental?

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Longer cookies are better that short ones. Yours is fine.

  3. #3
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
    Posts
    11,798
    I'd say, leave it at your nice 120 days, but offer an extension to 180 or better yet 365 days to those affiliates that make an extra step for you (be it by a particular volume of gross sales sent within a given period of time, or by importing your datafeed, or anything else that would benefit you in the long run).

    Geno

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