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February 20th, 2007, 04:48 PM #1
- Join Date
- February 8th, 2007
Is it better to have a shorter or longer cookie life? Ours is currently 120 days because most people order small samples and come back and purchase larger orders later. Is this good or detrimental?
February 20th, 2007, 04:51 PM #2
- Join Date
- January 18th, 2005
- Nunya, Business
Longer cookies are better that short ones. Yours is fine.
February 20th, 2007, 05:00 PM #3
I'd say, leave it at your nice 120 days, but offer an extension to 180 or better yet 365 days to those affiliates that make an extra step for you (be it by a particular volume of gross sales sent within a given period of time, or by importing your datafeed, or anything else that would benefit you in the long run).
Geno Prussakov AM Navigator LLC Twitter.com/ePrussakov We Manage: These affiliate programs My Services: Affiliate program management, audit, consulting, speaking
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