Does anyone have any feedback on what they are seeing for 'new to file' customers vs current customers coming through your affiliate program?

For clarity, a 'new' customer would be one who has never purchased from you before. a 'new reactivated' customer would be one who has not purchased in the last 12 months, even if they have bought from you before.

We are currently seeing about only 30% new using the two definitions above, and that seems awfully low compared to expectations.