Has anyone of you ran over this video in youtube and what do you guys think?

http://www.youtube.com/watch?v=OkXH7hBbDI0&NR

Blame it to the exuding popularity of YouTube or to the the overly accessible technology that one's boredom can now actually make the headlines of CNN.

This is a link to the video posted on YouTube last September aptly tagged as The Luke Johnson Phone Experiment. The ploy was really simple - posting his own number and let the ringing get off the hook, and surprisingly (or unsurprisingly) it did - up to the latest count, the calls went to over a hundred thousand (and still counting)!