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Thread: Getting to know and thanks for the great welcome!

  1. #1
    Affiliate Network Rep
    Join Date
    January 18th, 2005
    Smile Getting to know and thanks for the great welcome!
    Hi Everyone

    Firstly many thanks for the amazing reception we feel really welcomed and its set the stage for us to explain a little more about who we are, what we stand for, where we have come from and what the future holds.

    I'm hoping this thread will spark some discussion , some further questions from the forum and give everyone an insight into what is all about and how that can benefit you.

    Who we are: was founded by me and 3 others - Steve Brown, Dave Brown and Paul Fellows

    We felt that the network market for affiliates in the UK was poor at that time. Affiliates and merchants alike were not happy and felt that the networks were not adding any real value after initial affiliate and merchant introductions were facilitated.

    I can remember back then vividly (2002) and our dream was born. To launch an affiliate network in the UK that could foster and build better relationships between the two main parties in the mix - affiliates and merchants and provide a level of service to both parties that was sorely lacking at that time.

    To do this we knew the market needed more transparency, more interaction and a good dose of ethics.

    We could see the main issues were more prevalent in the relationships with large corporate companies and their affiliate base so we decided at that stage to make those clients our primary market.

    To date we deal with over 170 companies 95% of which are big brands either in the UK or globally.

    Clients like T-mobile, Hertz, Capital One, Hutchinson Whampoa, Sky, MBNA, Virgin and many many more.

    We want to be a part of helping the affiliate channel mature and are true advocates of the model and industry that we are involved in.

    As our business has grown we can truly say that many of our affiliates we would count as our friends and we are hoping we can build our US network with similar results.

    I was lucky enough to be interviewed by Haiko a couple of years back and for those who have not listened to this pod cast you can get a feel for how we view our industry -

    The bottom line is affiliates are our life blood and we try to structure our business to maximize the potential for growing yours.


    What we stand for:

    A big part of reputation is based on the trust we have built up with our clients and affiliates. We have extremely low merchant churn parting company with only one or two companies in the 5 years we have been in operation.

    We have strong views on ethics and believe an affiliate should get paid on what they reasonably expect to get paid for and vice versa a merchant should pay for sales they reasonably expect to pay for.

    With this in mind we are very active on policing our network for dubious activity and regularly run checks through our spyware lab which is run out of our solutions team.

    In the 5 years we have been running we have not let our affiliates take the hit for our mistakes. Everyone makes mistakes but we do not feel that you the affiliate should bear the brunt for it.

    This means we have even paid out commissions to date when companies we have worked with have not paid us - if they have gone bust you do not feel it. Thatís the spirit of partnership in our opinion and is in stark contrast to most of our competition.

    We want the affiliate market to be a strong one for new entrants and regularly offer free consultancy to our merchant base to increase their opinion of the channel as a whole.

    Where we have come from:

    We have been in the network game now for 5 years. We currently punch pound for pound with CJ in the UK for market share of the biggest UK and global brands with a UK presence.

    We started off with 4 staff 5 years ago and have grown into one of the big 3 in the UK with offices now in Newcastle and London.

    Senior management has been strengthened since we completed a 7.3 million pounds investment deal back in March last year and this puts us in a great position to win more market share both at home and abroad.

    We still have our feet on the ground and regularly remind ourselves of why we are in the position we are now - this is due to the loyalty and support of our affiliates.

    What the future holds:

    We will be creating a leading set of brand name programs for US affiliates to promote

    New York will be where we will have our US offices early next year.

    Merging of the UK and US networks will create big opportunities for affiliates to geo target traffic and to work across the pond.

    Networks that exist now in the US will change for the better to try and compete with us which only means good things for the industry as a whole.

    Merchants will become better educated at a corporate level on dubious activity which costs them and you money.


    I hope this gives a better insight into and who we are.

    If anyone has any comments or questions or feedback Iíd love to hear.

    Kind regards

    Last edited by perfiliate; March 2nd, 2007 at 10:57 AM. Reason: Double counted a brand :-)
    Malcolm Cowley's affiliate network

    Ticketmaster has Beta launched their affiliate program with - be one of the first to join now!

  2. #2
    15 years and counting
    Join Date
    January 18th, 2005
    Thanks for this great presentation, Malcolm.
    That's what we want to hear from a "trusted third party".

  3. #3
    ABW Ambassador purplebear's Avatar
    Join Date
    January 18th, 2005
    Shortly after signing up I listened to your podcast with Haiko and also one you did fairly recently with Fraser and was very impressed. I've already posted this a few times so am repeating myself lol but you really appear to be extremely affiliate friendly and was actually quite refreshing listening to you. Definitely think it'll be very interesting to see the impact this has on the other networks. Best wishes to you on your launch in the US.

  4. #4
    Affiliate Marketing Consultant Andy Rodriguez's Avatar
    Join Date
    January 18th, 2005
    Sunny Miami

    Thanks for sharing with our family buddy...

    a real true success story based on following the moral high road ...

    the future looks bright my friend ... good always prevails ...
    Andy Rodriguez Consulting, Affiliate Program Management and Consulting Services, Since 2001 | E: | P: (888) 931-ANDY (2639) | Skype: affiliatedoctor | AIM & MSN: AffiliateDoctor | Subscribe To Our ABW Forum Posts | Follow me on Twitter | Join Our Affiliate Programs

  5. #5
    Affiliate Network Rep
    Join Date
    January 18th, 2005

    Hopefully it goes some way to getting across that we are not a fly by night company and that we are here to stay and grow and hopefully go some way to making a difference.

    Affiliates have the voice and we have seen our affiliates use their voice often in the UK to affect change. provides a great opportunity for affiliates to have an alternative network to work with their favourite big brand name merchant.

    If any of the ABW affiliates out there want to introduce me to any merchants who fit that bill then by all means drop me a line and I will do the rest :-) I have been personally involved in brinign on board clients who are now responsible over 50% of our revenues so I am sure if I have the right contact to talk to and a good recommendation from you the affiliates it will be cut and dry.

    Once a few big brands get the bug I am sure you will all see postive change happening elsewhere in the industry as far as our main competition goes.

    With us doing our thing and Brian at Shareasale doing his the market will look clean and strong in no time.

    Kind regards

    Malcolm Cowley's affiliate network

    Ticketmaster has Beta launched their affiliate program with - be one of the first to join now!

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