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March 2nd, 2007, 12:35 PM #1
- Join Date
- February 22nd, 2007
- Novato, CA
So I just tackled my first newsletter and was curious as to what all should be incorporated into a newsletter...
March 2nd, 2007, 01:46 PM #2
One thing is always keep in mind is your affiliates is really your sales force. You want to train and motivate your affiliates to sell your products with your newsletter.
March 2nd, 2007, 05:58 PM #3
Here's a brief list, off the top of my head...
Best selling products
Changes to Terms and Conditions
Code for Fresh Creative
Your complete contact information
This is not meant to be all-inclusive, but I hope you find it to be a good start. I'd love to see what others add to this thread to get some ideas myself.Kim Salvino, Client Services Director, Performance Horizon Group
Reach me at kim.salvino(at)performancehorizon.com or on (443) 617-4036
March 2nd, 2007, 07:42 PM #4
As an affiliate, if you want me to read something, print it on my check. I read the whole thing.
March 3rd, 2007, 06:22 PM #5Originally Posted by AM@4checks
www.schaafco.com | firstname.lastname@example.org Our Programs: Baby Catalog | Blue Bee | Constant Contact | CourseSmart | ForMeToCoupon | Homestead | InTheSwim | Ipsos Survey Panel | LightInTheBox.com | Moosejaw | Mrs. Prindables | Payless ShoeSource | simply youth ministry | SnagAJob.com | Specialty Pool Products
March 12th, 2007, 06:19 PM #6
- Join Date
- February 5th, 2006
I looked at that list, and I know personally I am a skimmer. It would be too much for me I wonder if affiliates would rather get more frequent newsletters that are 2 or 3 topics, or less frequent longer ones.
Plus, while affiliates are our sales force, do they really care, for example - that my metal license plate frames are die-cut instead of stamped like my competitors?
March 12th, 2007, 06:55 PM #7
Best/worst practices would be a really good addition. Example:
One of our products is a book called 'Where to Find Gold in California'. Through our own PPC efforts, we learned that most PPC engines will include searches for "california gold rush" among what they consider to be broad match results. These searches flat do not convert, so suggesting affiliates add "rush" to their negative keywords would help prevent wasted PPC dollars.
Anything you know about how to successfully market your products would be useful to your affiliates. They don't know your industry as well as you do.Eathan Mertz
Black Cat Mining - Gold Prospecting & Rockhounding Equipment
By Snowman in forum Commission Junction - CJReplies: 1Last Post: August 31st, 2007, 02:41 PM
By Snowman in forum Affiliate Window - AWReplies: 3Last Post: March 8th, 2007, 08:16 AM
By mobilebadboy in forum Midnight Cafe'Replies: 1Last Post: January 11th, 2005, 03:55 AM