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  1. #1
    Affiliate Manager
    Join Date
    February 22nd, 2007
    Location
    Novato, CA
    Posts
    121
    Newsletter
    So I just tackled my first newsletter and was curious as to what all should be incorporated into a newsletter...

  2. #2
    Affiliate Manager rcampbell's Avatar
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    October 26th, 2006
    Location
    Hood River Oregon
    Posts
    98
    One thing is always keep in mind is your affiliates is really your sales force. You want to train and motivate your affiliates to sell your products with your newsletter.

  3. #3
    Affiliate Network Rep Kim Salvino's Avatar
    Join Date
    January 17th, 2007
    Location
    Abingdon, Maryland
    Posts
    2,279
    Hi Terry,

    Here's a brief list, off the top of my head...

    New products
    Best selling products
    Changes to Terms and Conditions
    Program Updates
    Incentive Information
    Coupons/Sales/Special Offers
    Program Tips
    Code for Fresh Creative
    Your complete contact information

    This is not meant to be all-inclusive, but I hope you find it to be a good start. I'd love to see what others add to this thread to get some ideas myself.
    Kim Salvino, Client Services Director, Performance Horizon Group
    Reach me at kim.salvino(at)performancehorizon.com or on (443) 617-4036

  4. #4
    Classic Rocker Mack's Avatar
    Join Date
    January 27th, 2007
    Location
    Lower Left Coast
    Posts
    1,167
    As an affiliate, if you want me to read something, print it on my check. I read the whole thing.







  5. #5
    Outsourced Program Manager Stephanie Harris's Avatar
    Join Date
    October 11th, 2006
    Location
    New York
    Posts
    894
    Quote Originally Posted by AM@4checks
    Hi Terry,

    Here's a brief list, off the top of my head...

    New products
    Best selling products
    Changes to Terms and Conditions
    Program Updates
    Incentive Information
    Coupons/Sales/Special Offers
    Program Tips
    Code for Fresh Creative
    Your complete contact information

    This is not meant to be all-inclusive, but I hope you find it to be a good start. I'd love to see what others add to this thread to get some ideas myself.
    This is a great list of what to include in the newsletters. The only thing I can think to add to the above is a section for Upcoming Events. I always included both upcoming industry events such as local affiliate dinners, as well as upcoming events in the program. So if you were sending out a March newsletter now, it's effective to keep a list of what the affiliate should stay tuned for - spring promotions in the next month or two, a new product to be launched in the next month or two, etc.
    Stephanie Harris
    Schaaf Consulting
    p/f: 323.386.2338
    AIM: stephschaafco
    www.schaafco.com | stephanie@schaafco.com
    Our Programs: Baby Catalog | Blue Bee | Constant Contact | CourseSmart | ForMeToCoupon | Homestead | InTheSwim | Ipsos Survey Panel | LightInTheBox.com | Moosejaw | Mrs. Prindables | Payless ShoeSource | simply youth ministry | SnagAJob.com | Specialty Pool Products

  6. #6
    Newbie
    Join Date
    February 5th, 2006
    Location
    Chicago-Metro
    Posts
    35
    I looked at that list, and I know personally I am a skimmer. It would be too much for me I wonder if affiliates would rather get more frequent newsletters that are 2 or 3 topics, or less frequent longer ones.

    Plus, while affiliates are our sales force, do they really care, for example - that my metal license plate frames are die-cut instead of stamped like my competitors?

    Thanks, Juli

  7. #7
    Kung Fu Master Eathan's Avatar
    Join Date
    January 18th, 2005
    Posts
    1,833
    Best/worst practices would be a really good addition. Example:

    One of our products is a book called 'Where to Find Gold in California'. Through our own PPC efforts, we learned that most PPC engines will include searches for "california gold rush" among what they consider to be broad match results. These searches flat do not convert, so suggesting affiliates add "rush" to their negative keywords would help prevent wasted PPC dollars.

    Anything you know about how to successfully market your products would be useful to your affiliates. They don't know your industry as well as you do.
    Eathan Mertz

    Black Cat Mining - Gold Prospecting & Rockhounding Equipment

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