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  1. #1
    Affiliate Marketing Consultant Andy Rodriguez's Avatar
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    September 24, 2002

    All the News Google Algorithms Say Is Fit to Print
    By SAUL HANSELL


    Google, the rapidly growing online search engine, introduced a service yesterday that uses its search algorithms — but no human editors — to create a news page that looks not much different from those of many news Web sites.

    "We are trying to leverage the experience of all the editors out there," said Larry Page, Google's co-founder and president for products. The site brings together headlines, and makes its automated news judgments, from information appearing on 4,000 sites.

    For now, Google's service has no advertising or other revenue source. But Mr. Page said the service, which is still considered a beta — or trial — offering, will easily accommodate the text advertising that Google sells on other areas of its site. The company is also exploring syndicating the news service to other sites and possibly offering a version of it for a fee to its users.

    Google's news service is bound to become another issue in its stormy relationship with the portals, especially Yahoo, that use its search service. Google has said repeatedly that it does not want to be a full-service portal, and it does not offer many features, like e-mail and personal home pages, that portals do. But it has expanded its offerings in shopping and some other areas that are important to portals.

    And industry executives say Google's relations with Yahoo are quite strained; Yahoo owns Google stock and was responsible for much of its early growth. Indeed, last July, Yahoo agreed to only a short-term extension of its Google contract, which is now set to expire at the end of this month. Yahoo is said to be seriously considering switching its Web search to Inktomi, a Google rival that does not run its own Web site.


    Indeed, Yahoo recently removed the Google logo from its pages that include Google's search results and replaced them with a box of tiny text reading "search technology provided by Google."

    Mr. Page declined to comment on the company's relations with Yahoo. But he said that Yahoo did cooperate with the creation of Google's news service, which includes articles on Yahoo's news channel. He also said that Google hoped that Yahoo would consider offering services based on Google's news search technology.

    Mr. Page said the origin of the service was a demonstration program written in January by a Google engineers that could identify similar articles on many Web pages. Yesterday, for example, Google's site used this technology to offer users a choice of 1,897 articles on the siege of Yasir Arafat's compound.

    There were some bugs yesterday, like links to three-day-old articles on the woman accused of beating her child outside a department store. But in general, Google's automated editors appeared to match the work of human competitors.

    "Their front page is not too far off from what is on the Post site at the moment," said Douglas B. Feaver, the executive editor of washingtonpost.com. "It's a useful service, but it's not going to drive me to the unemployment office tomorrow."

    Andy Rodriguez,
    Online Advertising / Affiliate Marketing Manager

    TigerDirect.com
    P: (305) 415-2313
    E: andy.rodriguez@tigerdirect.com
    ICQ: 175010
    AIM: miamitigercub

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    We can't escape the importance of World news these days! Looking for the best resources in Live Online NEWS?? I like www.newshub.com and http://www.reuters.com/news.jhtml;?type=world to go along with Various online enlish language newspapers at http://www.thepaperboy.com.au/welcome.html

    [This message was edited by EcomCity.com on September 25, 2002 at 09:47 AM.]

  3. #3
    ABW Ambassador Andy's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Yahoo is said to be seriously considering switching its Web search to Inktomi, a Google rival that does not run its own Web site. <HR></BLOCKQUOTE>

    I've been wondering what was going on with Inktomi lately, they're really nailing my site hard for the last couple of months. I don't/haven't paid for inclusion, but Slurp is going really deep into my site.

    I've noticed traffic from MSN has picked up as well.

    Do you suppose Ink is getting ready for Yahoo to come on board?

    Andy

  4. #4
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    The more interesting article imho is the one about yahoogle becoming inktomhoo or yahimktomi or whatever you call it again..... hmmmmmmm..... ?? [img]/infopop/emoticons/icon_confused.gif[/img]


    Btw - google news rocks.:)

    ALso interesting is the article about yahoo doing rss feeds right after the google news thing.......hmmmmm [img]/infopop/emoticons/icon_smile.gif[/img] ?? [img]/infopop/emoticons/icon_confused.gif[/img]

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