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  1. #1
    Roll Tide mobilebadboy's Avatar
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    Would you change your strategy....
    Ok, I recently started a site geared towards women; perfume, jewelry, shoes, swimwear, lingerie, etc.

    I've tried to keep it very level, to promote everything evenly for everyone who may visit. But the hits are starting to trickle in from MSN/Live and they're leaning towards the more "extreme" swimwear (g-strings, thongs, skimpy swimwear in general).

    Being someone that is very desperate right now to earn money, I'm considering throwing the general out the door and pushing what's currently being searched for more than anything else.

    So, I thought I'd ask, would you shift to what's being searched for at the moment and hope it pays off, or would you just keep it a level, across the board, shopping site and see what comes down the road?

    Right now everything is promoted evenly.

    Shawn Kerr (.com) | Disney World | SEC Football

  2. #2
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by mobilebadboy
    So, I thought I'd ask, would you shift to what's being searched for at the moment and hope it pays off, or would you just keep it a level, across the board, shopping site and see what comes down the road?

    Right now everything is promoted evenly.
    Each season is different in terms of what's popular and you can always make adjustments accordingly, however, watch out for extremes as they can be the slippery slope.

    Someone might be searching for "transparent thongs" (taking this to the exxxtreme) just to get jollies out of looking at such a picture (that person in his heart might be a "liar" not a "buyer" -- a click is not a guaranteed sale).

    You don't have to treat every category evenly. Try to base your cuts or expansion on actual sales, not clicks.
    You might want to narrow your focus, expand concepts/items that have already sold, but don't go exxxtreme just for the illusion of money, the illusion might pan out to be a delusion.
    ~Rhia7 -- Remember the 7
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  3. #3
    Internet Cowboy
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    It's all about conversions. If you get 800 people a day to your site looking for g-strings that don't buy anything and you can have 100 people a day looking for a granny swimsuit that convert at 2%...granny wins every time.


  4. #4
    Mama in Charge Anne's Avatar
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    When I started my site back in 1999...... it was a resale shop but 99% of my traffic clicked to my coupon page that had a few coupons on it.

    I decided to close my resale shop and I have been doing coupons for 8 years, ha ha! I had to do what my customers wanted for my business to work, so I would suggest you listen to your instinct if it is telling you to change your focus.

    Also, what sooter said too.... as long as what you switch to IS converting, that is very important as well

  5. #5
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    Yes I'd agree with Rhia7, in that lingerie and skimpy swimsuit sites often attract the `voyeur' crowd who are not a `buying' crowd.

    I do think the general approach of responding to market demand is a good one though, and that you're on the right track. Just make sure there IS a demand (in terms of sales) for these products, and not just a demand for pics of semi naked ladies.

  6. #6
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    Be very careful in how you structure your keywords around swimwear - some encourage buyers others voyeurs. Despite my efforts, I sometimes get keyword combinations that make me blush!

  7. #7
    Roll Tide mobilebadboy's Avatar
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    I guess I'll just try and give it a little more focus without overwhelming anyone with it. It's funny, though, "extreme" is only mentioned one time through the entire swimwear section, but it seems to have been the chosen keyword when tied to other stuff.

    At least with MSN. I assume Google will piss on this site too, so I don't give them any consideration either.

    Yahoo is getting off slow in getting the site crawled, but building.

    Shawn Kerr (.com) | Disney World | SEC Football

  8. #8
    The Seal of Aproval rematt's Avatar
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    I have a sight with very similiar content and recieved an inordinate number of clicks on the lingerie ads with very few conversions. One of my merchants suggested that kids that were blocked from porn sites due to parental controls often bypassed them by searching for lingerie (a cheap thrill is better than no thrill).

    I no longer advertise the lingerie and my conversion rate is about the same.
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  9. #9
    Roll Tide mobilebadboy's Avatar
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    I'm watching the keyword searched for, the site gets little traffic at the moment so it's easy, but I'm just not seeing searches that would point towards the "cheap thrillers". I could be wrong, this is just my observation.

    Shawn Kerr (.com) | Disney World | SEC Football

  10. #10
    The affiliate formerly known as ojmoo
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    I don't understand. Why can't you do both. Make more pages and see what sells best

    MOO

  11. #11
    Newbie jaguarpolar's Avatar
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    I'm with ojmoo. If you're not sure, why not just try both? I don't see why it'd be a problem since skimpy wear is also women's wear.

    Best of luck!

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