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  1. #1
    ShareASale President/CEO and ABW Veteran Brian - ShareASale's Avatar
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    The Tortoise and the Hare
    Sam already knows I think this (I think) ...

    but ... web 2.0 platforms have a couple of (currently) fatal flaws that could hamper future growth in the business sense.

    I feel compelled to write this today because I've spent the better part of my day waiting for a handful of sites to load! so ... without further ado - my big 3 "need to solve 'ems"

    1. Speed. Over-reliance on widgets, javascript, etc... causes so many web 2.0 sites to crawl along or break on much greater frequency than some other sites you may be used to. Basically, in order to get through some processes you have to accept this fact as part of the deal. A lot of times, these platforms become popular well past their ability to fund themselves, and thus continue to crawl along ...

    2. Social ettiquette is often a problem in community sites... Wikis, forums, social networking/bookmarks/blogging. It can become a problem and the platforms can end up forcing some "top down" management or sticking to their guns as a true social environment and risking becoming irrelevant.

    3. Do-it-yourself. A lot of web 2.0 sites (when considering the "masses of internet users") don't necessarily have a clear point when you first visit them. It might not make sense whatsoever what purpose the site has. A lot of these sites are designed seemingly for you to figure that part out on your own. Attention span is not infinite.


    Sam - I look for you to solve these three problems here on the new web 2.0 forum. Get back to us next week when you have completed your task.

    Seriously, sorry for the small dose of negativity... I love the innovation that goes on - and the prospect of web 2.0 concepts helping affiliate marketers... But as it becomes more popular, I wanted to point out some challenges....
    Thanks,

    Brian Littleton
    President/CEO - ShareASale.com, Inc.

  2. #2
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    That's something else. I think when talking about this there are many different angles. Like what you're talking about, having a Web2.0 type of site. That's one way. For me, I like my regular html sites and am looking more at this type of thing to drive traffic to my regular html site via other Web2.0 properties or offering a way to bookmark my site to those social type sites for my regular site visitors who might use those sites. I don't want an actual Web2.0 type of site, I'm looking at it more as a traffic source.

    edit to add, just now checking my stats and see a few hits from someone's Blinklist:

    http://www.blinklist.com/

  3. #3
    ShareASale President/CEO and ABW Veteran Brian - ShareASale's Avatar
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    I agree there are at least two angles...likely more.

    But... in reference to your angle

    If you are going to use web2.0 properties to drive traffic to your site... the same problems above exist because you'll need those sites to have active and growing member bases in order for that to result in success for you. So, the overall health of the web2.0 sites/developments/communities, etc... is important for your goals as well.
    Thanks,

    Brian Littleton
    President/CEO - ShareASale.com, Inc.

  4. #4
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    I agree. Right now there are some major sites out there and I do get traffic from them. But let's say they all fail. Not a big deal, it would take a few seconds to remove the drop down menu to those sites from my site. At this time, it's the only way I'm using Web2.0 but I am open to other ways.

  5. #5
    ShareASale President/CEO and ABW Veteran Brian - ShareASale's Avatar
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    If they were to be bringing you a ton of traffic.... but then fail (not due to a loss in popularity...but perhaps too much popularity) - I would say Yes, that is a big deal.

    Take the Open Directory Project (DMOZ) for example.... an early example of 2.0 ideas in place. ... for a lot of webmasters it was a huge source of traffic. But - eventually had problems supporting itself due (at least in small part) to reason number 2 listed above.
    Thanks,

    Brian Littleton
    President/CEO - ShareASale.com, Inc.

  6. #6
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    "If they were to be bringing you a ton of traffic.... but then fail (not due to a loss in popularity...but perhaps too much popularity) - I would say Yes, that is a big deal."

    Right now it's bringing me some traffic, not a ton but I'll take a ton It is a big deal if you become reliant on one form of traffic which is never too smart. Don't think you'll be seeing anybody saying that here. And I don't think these type of things will become a #1 source of traffic to affiliate sites but it can get you some good traffic. It's like someone becoming reliant on Google PPC and then taking a Google Slap. Overnight I lost 80% of my Google PPC traffic when that happened (it's all good now) but I wasn't dependent on that. Or someone only relying on free traffic via SEO from the search engines and the search engines update and drop you. So I'm always looking for different sources of traffic, so if you lose one source you have the others. That's the way I'm looking at this. So if you can get traffic from this great, if not or if it all fails in the future, not a biggie. Lots of other ways to get traffic.

  7. #7
    ABW Ambassador Snib's Avatar
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    Quote Originally Posted by Brian - ShareASale
    1. Speed. Over-reliance on widgets, javascript, etc... causes so many web 2.0 sites to crawl along or break on much greater frequency than some other sites you may be used to. Basically, in order to get through some processes you have to accept this fact as part of the deal. A lot of times, these platforms become popular well past their ability to fund themselves, and thus continue to crawl along ...
    Very important. Even if a site is the #1 resource for it's niche and I'm an avid fan I'll still visit less frequently if the site is continuously slow. You definitely don't want the over reliance of widgets and javascript to be your bottleneck though. Web users can see through widgets and know they aren't a reason to visit a page. It's the content that's important and the database backing it. Sometimes it takes some serious horsepower to quickly and constantly distribute millions of rows of data, so hopefully that's the problem and not the use of javascript widgets.

    Quote Originally Posted by Brian - ShareASale
    2. Social ettiquette is often a problem in community sites... Wikis, forums, social networking/bookmarks/blogging. It can become a problem and the platforms can end up forcing some "top down" management or sticking to their guns as a true social environment and risking becoming irrelevant.
    Tell me about it. Moderators really do deserve respect for the amount of work they sometimes have to deal with. Even with sites like Digg where the community does the moderation they still have full time moderators.

    Quote Originally Posted by Brian - ShareASale
    3. Do-it-yourself. A lot of web 2.0 sites (when considering the "masses of internet users") don't necessarily have a clear point when you first visit them. It might not make sense whatsoever what purpose the site has. A lot of these sites are designed seemingly for you to figure that part out on your own. Attention span is not infinite.
    This is where sticking to the standards is important. Some webmasters don't follow these rules and their sites end up looking like a puzzle. Left or right navigation with a header and tabs Please.

    Quote Originally Posted by Brian - ShareASale
    Seriously, sorry for the small dose of negativity... I love the innovation that goes on - and the prospect of web 2.0 concepts helping affiliate marketers... But as it becomes more popular, I wanted to point out some challenges....
    Bring it on! As with anything there is no single secret to success and there will always be failures.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  8. #8
    Classic Rocker Mack's Avatar
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    Quote Originally Posted by Brian - ShareASale
    web 2.0 platforms have a couple of (currently) fatal flaws that could hamper future growth in the business sense.

    I feel compelled to write this today because I've spent the better part of my day waiting for a handful of sites to load! so ... without further ado - my big 3 "need to solve 'ems"

    1. Speed. Over-reliance on widgets, javascript, etc... causes so many web 2.0 sites to crawl along or break on much greater frequency than some other sites you may be used to.

    2. Social ettiquette is often a problem in community sites... Wikis, forums, social networking/bookmarks/blogging.

    3. It might not make sense whatsoever what purpose the site has. A lot of these sites are designed seemingly for you to figure that part out on your own. Attention span is not infinite.
    Reading this gave me a complex. Brian must have been looking at my site when he typed this.

    I'm guilty on all 3 on one of my new sites. After reading this I ran it on http://www.websiteoptimization.com/s...yze/index.html and it told me on 56k my home page would take 4 minutes to load.

    I had a place to rate merchants on it (way back in a different section) and I didn't check that for a week. It was full of spam/porn links. (now deleted)

    After trying to see the clear point Brian mentions in #3, it's obvious the clear point is for you to click something while I make money on it. No value at all.


    Wow, I suck.



    Actually this is my tech test site (coupon site) that I'm using to test all the web2.0 toys and make sure my links work correctly while experimenting with some newer toys. The little ajax tabs, little sliders with rss feeds under them, scrolling picture shows, flash menu's, etc. If this site ever makes money I'll eat my flip-flops (I don't have a hat).

    I was even thinking of doing some pages like this. http://www.dontclick.it/ Not as hard as it might look, quite easy actually. Then thought it would ride the fine line of forced clicks so I gave that up.

    Just like everything else, these tools should be deployed where they work the best depending on the audience and the products. That's why I'm testing.

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