For years now I've had several clients using Yahoo Stores. Getting Yahoo exposure (SERP & PPCSE) for targeted traffic with their old store manager program was an uphil battle. Now the new Merchant program has a lot better interface and directy ties products in the Yahoo Shopping comparision shopping section (based upon PPC)

Very helpful and patient sales rep, for anyone thinking of upgrading or opening up a yahoo Store, is shown below. The merchant startup program now includes domain hosting starting at $40/month and supports feeds, HTML editors etc etc.

Give her a call Phone 818-524-5701 at yahoo as she's a jewel to work with.

Mike Here is my direct contact information.

Maggie Torossian | Yahoo Inside Sales Representative

3333 Empire Avenue, Burbank, CA 91504

P: 818.524.5701| E: torossim @yahoo-inc.com
Yahoo! Small Business | http://smallbusiness.yahoo.com