CPA wow some people make that a dirty word!
Sorry to preach on but damn the expo I just attended was such an eye opener.
Literally droves of networks offering CPA offers - quite staggering the volume of them.
I'd say do you work with CJ and LS and they would say no - I'd say why would you approach us then - queue sales pitch - I'd say well why wont CJ and LS take this then and silence - I mean come on its not like other US networks are whiter than white and even they wont get involved lol thats saying something from companies saved from going bust by morpheus!
Line after line - blind networks this and that - again damn I'm thinking what is this jungle I'm being sold lol
it was a shock to the system - why would I ever syndicate something with a company I have no clue where else they syndicate thats just a recipe for ending up on some spyware driven path!
My point is they have given CPA a bad name - its just a metric but in the US its almost a dirty word lol
CJ and LS both do CPA its just cost per acquisition and means no more no less in my book - buy.at has lots of CPA programs in the UK for instance credit cards ( we have the most credit card clients in the UK for a big brand network )
Nothing wrong with that affs get paid a set CPA for selling a cc - no mysetery or dark secrets there all networks in the Uk have some programs like that - its either CPA or percentage sale and we can all track either thats baby stuff.
The people I spoke to at expo made CPA sound like a dirty word and that makes me sad. its not CPA thats dirty its the people pushing it imo
We do not have anything like that amount of crap in the UK market and I am fired up to make sure that we are leading the fight to get the US unhooked from rubbish like this.
Rant over :-)