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  1. #1
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    June 1st, 2006
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    Advance vs Standard Match type (Panama way)
    From Yahoo! Search Marketing Help

    Standard and Advanced Match Type Mixed Results

    Standard match type ads will no longer receive priority placement over Advanced match type ads.

    How will this affect my account?

    There are several ways that this could impact your account, depending on whether you've set up your ads as using the Standard or Advanced match types:

    * In some cases, Standard match type ads may be displayed lower in search results than previously, because they will be competing equally with Advanced match type ads for position.
    * Some Advanced match type ads may be displayed higher in search results than previously, because they will be competing equally with Standard match type ads for position.
    * This could cause some advertisers using both types of match types to pay higher click charges and see greater traffic volume than under the old system.


    What do you think about this change?

  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    January 18th, 2005
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    Winter Park, FL
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    Quote Originally Posted by vasvee
    What do you think about this change?
    The new way at Y, to earn position, is by performing well (quality and relevance), so don't worry too much about this one aspect that went away - taken out of context, without mentioning the new ways to do well, makes it seem like a loss. It's my opinion that you (especially affiliates) gained a lot with Panama - enough to outweigh the loss of this previous advantage.

    You used to be "given" a standard advantage, now that advantage will come along because of standard match's inherently higher degree of targeting.

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