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  1. #1
    Affiliate Manager PetsWarehouse.com's Avatar
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    Smile Pets Warehouse PPC program


    We are now permitting all our approved affiliates the opportunity to use Pay Per Click PPC advertising in conjunction with promoting Pets Warehouse.

    Rules

    Affiliates are allowed to use trade marks in the PPC ads!

    Affiliates can direct link to www.Pets-Warehouse.com

    Please do not bid above our ads!!

    Affiliates CAN use terms discount, coupons, etc.





    Ps: Our terms of use has been updated to reflect this change.
    Bob Pets Warehouse
    Worlds Largest Pet Supply DataBase
    Join our Share-A-Sale Program [since 2003] Twitter



  2. #2
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    do you have coupons? are they in the sas deals database?

    "Please do not bid above our ads!!"
    as you know, bid isn't the only determiner of position... think about this rule some more... cuz you're making it hard to comply... maybe impossible to comply... what if an affiliate moves your 1 domain slot higher than you are currently, does your aff margin versus ppc cost make it an attractive thing for your overall team? i'm referring to product bidding by the way, not those bidding on "petswharehouse.com" domain name only.

  3. #3
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    Either you want affiliates to engage in "direct PPC" or you don't, and it sounds like you aren't really sure.

    I agree with Donuts that "Please do not bid above our ads" is an impossible request, because of the way that Google chooses and positions ads based on quality and eCPM.

    With one "direct PPC" campaign I am running, I have ads running where I am getting lots of impressions and clicks at 6 cents per click, while the merchant gets very few impressions at 15-20 cents per click. (The merchant's own text ads are being "bumped" by my 6-cent bids because I have a much higher CTR and perhaps because of the "quality score").

  4. #4
    Affiliate Manager PetsWarehouse.com's Avatar
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    Amended rules
    Your correct, so we wiil change as follows.

    Rules

    Affiliates are allowed to use trade marks in the PPC ads!

    Affiliates can direct link to www.Pets-Warehouse.com

    Affiliates CAN use terms discount, coupons, etc.

    The term Pets Warehouse can not be bid on, however the name can be used in the body of the ad.

    Any thoughts on that amendment?
    Bob Pets Warehouse
    Worlds Largest Pet Supply DataBase
    Join our Share-A-Sale Program [since 2003] Twitter



  5. #5
    Affiliate Manager PetsWarehouse.com's Avatar
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    Quote Originally Posted by Donuts
    do you have coupons? are they in the sas deals database?
    Yes we do and will add more every week.

    They are in the database yes.

    We intend to aggressively cater to coupon affiliate sites, with 40,000 items it is pretty easy.

    We will also review custom requests for coupon sites, tell us what you need we'll work with you.

    See a few here and here
    Bob Pets Warehouse
    Worlds Largest Pet Supply DataBase
    Join our Share-A-Sale Program [since 2003] Twitter



  6. #6
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Ammendment looks fine to me. Joining later today or tomorrow to add to my coupon site. Thanks.

  7. #7
    Affiliate Manager PetsWarehouse.com's Avatar
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    Thumbs up
    Quote Originally Posted by Donuts
    Joining later today or tomorrow to add to my coupon site.
    Great, welcome aboard


    We will be adding several coupons later today!
    Bob Pets Warehouse
    Worlds Largest Pet Supply DataBase
    Join our Share-A-Sale Program [since 2003] Twitter



  8. #8
    Affiliate Manager PingoPrepaidCallingCards's Avatar
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    Big step bob, but a good one

    I've seen that competitors bid aggresivly against each other in the online pet market.

    It's a good strategy to let your partners help keep most the landscape of paid search results in your favor when competitors start to bid on your brand.
    Brian Hawkins AM @ [URL=http://www.pingo.com/affiliate.do]Pingo[/URL] Earn up to $35 CPA for a [URL=http://www.pingo.com/p/onedollar/onedollar.html]$1 trial offer[/URL]!
    [URL=http://www.twitter.com/TelecomAgents]@TelecomAgents[/URL] [URL=http://www.twitter.com/telephonecard]@TelephoneCard[/URL]

  9. #9
    Affiliate Manager PetsWarehouse.com's Avatar
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    Good points Brian, it is competitive, our edge IMO is the we have more products to offer than any of our competitors and we great low prices.
    Bob Pets Warehouse
    Worlds Largest Pet Supply DataBase
    Join our Share-A-Sale Program [since 2003] Twitter



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