Interesting...from the NY Times:

A new program that lets cellphone users send text messages to donate to the American Red Cross in major natural disasters has come under fire by a consumer group that contends the program is a business development strategy masquerading as charity....

The program, Text 2Help, was first used after Hurricane Katrina, and was promoted last month at a wireless industry trade show. It enables customers of participating wireless companies to enter the code 24357, or 2HELP, to make $5 donations to the Red Cross in natural disasters. Donations are added to monthly cellphone statements or debited from prepaid accounts.

Click to read full article