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April 26th, 2007, 11:46 AM #1Product Links User Backlash?
I have some pages for individual products that are linked like this:
- The product image is linked out to the merchant.
- The product name is linked out to the merchant.
- "Buy at My Merchant" is linked out.
April 26th, 2007, 12:28 PM #2
- Join Date
- January 18th, 2005
I think 1 clearly marked link is enough.
But you might consider a second link to another page on your site with more product info. You could link that second page back to the first as well. This would help with people who expect to stay on your site. And it is an opportunity to attract customers with different keywords to the same product.
April 26th, 2007, 12:47 PM #3
- Join Date
- April 12th, 2007
- DC Metro
If you're trying to build user loyalty for you site and brand then 1 prominent link is probably enough. If it's your typical datafeed site then I'd the more links the better since your #1 goal is to get the visitor to the merchant's site.
April 29th, 2007, 04:08 PM #4
I'm experimenting now with having just the one link on a single product page. I've been polling some local friends, and it just seems right.
I was careless though. I whacked all 3 links on those pages, but was lucky and caught it the next day.
April 29th, 2007, 04:44 PM #5
Definitely one link. I think the best thing to do with the product image is to have a zoom feature. It would be even nicer to have a zoom with "next" and "previous" arrows to browse through multiple product images. If you're doing price comparison you'll usually have a variety of product images to choose from in which case you can allow your customers to browse through them in thumbnail or large format.
- ScottHatred stirs up strife, But love covers all transgressions.
April 29th, 2007, 05:19 PM #6
I always use AT LEAST 3 links. Usually just 3, but if I write lots of spin on the page, then I put in more so people can go ahead and BUY no matter when they decide not to read anymore. I do avoid the "Christmas tree" effect (overdoing it by linking up every keyword), though.
As for users ending up on a different site, I figure that's what a link is for...if the link wasn't going to take them elsewhere it'd be in the nav, not the main body of the page.
Originally Posted by Bumpaw
The Commission Check is **THE ONLY** critic whose opinion means a single thing. All other discussion is just filler.
Originally Posted by Snib
Also, when it comes to a true zoom like clothes sites often use (rather than what would better be described as "view larger image"), if the picture isn't big or detailed enough, it just pixelates. I've seen a few merchants where "zooming" actually made the detail get lost, and that was on their own sites.
Multiple images are also cool, but that can only be done where there ARE multiples to show. It may be hard to imagine, but there are plenty of items out there where there are--fortunately--NOT lots of different merchants selling the same thing.There is no knowledge that is not power. ~Hemingway
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