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  1. #1
    Affiliate Manager frankodelic's Avatar
    Join Date
    January 18th, 2005
    Posts
    867
    Hello All,

    In addition to my duties with UrbanScooters.com I also have one affiliate relationship. I place PPC SE advertising for a client and get paid on a per sale basis. I direct my traffic straight to the website.

    Recently, some new affiliate has had the same idea. They are using PPC SE advertising to direct traffic straight to the website, too.

    Is this considered bad form? I mean, two affiliates bidding on the same keyterms and sending the traffic to the same website?

    Thanks,

    Frank
    UrbanScooters.com

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    United Kingdom
    Posts
    1,797
    Well, for the merchant it is win-win. If affiliates want to outbid each other and direct traffic straight to the merchant, then that is fine. Good luck to 'em, I say.

    Search Engine Positioning - 1 Design 4 Life

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    718
    And it's also win-win for the PPC engine - competition between bidders is how they make their money.

    -----------
    JoKeThInG
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  4. #4
    Affiliate Manager frankodelic's Avatar
    Join Date
    January 18th, 2005
    Posts
    867
    Groan... ok, so this is pretty common stuff then. All right.

    Thanks,

    Frank
    UrbanScooters.com

  5. #5
    Newbie
    Join Date
    January 18th, 2005
    Posts
    17
    Yup, we have the same issue with some of our existing affiliates. Seems like they are competing directly with us on more than a dozen or so Adwords terms.

    I see it as a slight problem, since it essentially means lost revenue we could have very well generated ourselves.....but on the positive, they are trying their own tactics and ad copy, so it's doubly effective.

    -------
    Kan Johar
    Expiredtraffic.com - The biggest and baddest affiliate program on the net. Period.
    http://www.expiredtraffic.com

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