View Poll Results: What skills are most beneficial to an affiliate and in what proportion?
- 24. You may not vote on this poll
0% technical, 100% marketing
25% technical, 75% marketing
50 / 50
75% technical, 25% marketing
100% technical, 0% marketing
May 9th, 2007, 12:31 PM #1Possessing What Skills Benefits An Affiliate Most?
...from your experience and point of view: marketing/creative or technical (let's include programming, SEO, PPC, etc similar ones here) ones, and in what proportion/mix?
A discussion on the topic would also be interesting...
May 9th, 2007, 01:25 PM #2
I know successful affiliates with all different degrees of technical and marketing abilities, and it's far easier if you have both. Even if you don't, recognizing those limitations and getting outside help in your weaker area helps. That said, more of the successful affiliates I know are weighted more on the technical end. But I do know successful people on both ends of the technical/marketing continuum, so you can do it with either.
May 9th, 2007, 08:02 PM #3
"Possessing What Skills Benefits An Affiliate Most?"
Time management skills... do they fall under technical or marketing?
Anyhow, avoiding time wasting activities, like taking part in unproductive polls, is a key ingredient to doing well.
May 9th, 2007, 08:09 PM #4
May 9th, 2007, 08:11 PM #5Originally Posted by Donuts
May 9th, 2007, 08:15 PM #6
>> SEO, PPC
marketing skill ? or technical ?
those come from merchant emails
May 9th, 2007, 08:16 PM #7
Geno, lighten up babe, i was kidding - don't get all defensive.
and i was pointing at myself - it's late in the evening, i've had a long day, i'm leaving tomorrow for 5-6 days, my family's at home waiting for me to get there and i'm taking a poll...
i shoulda stressed the "taking part" aspect - didn't mean to crack on you - polls are fun!
May 9th, 2007, 10:02 PM #8Originally Posted by Geno Prussakov
From my experience, there is one more thing missing on that poll.
personal experience - technical - marketing
How about personal experience, like: don't believe everything you read anywhere, don't avoid a merchant, just because someone else have a problem with that merchant, don't join a merchant, just because someone else just posted that they are making a killing with that merchant, don't bash a merchant, just because someone else just bash that merchant, don't exclude a merchant, just because someone else just posted that, that merchant don't convert, or this, or that. (my qoute)Originally Posted by Geno Prussakov
From my experience and point of view, here is what I think:
If the technical part relates to: datafeeds, goldencan, php, mysql, new sas widgets, web2, rss, etc, etc.....
If the marketing part relates to: targeted clicks, more content, seo, ppc, unique content, title tags, meta tags, unique deals, unique coupons, etc, etc.......
Then, I will just have to say 50/50, because while one merchant may supply just the technical tools only, and another merchant may provide just the marketing ideas only, maybe if you use your own personal experience and combine those two for your own benefit, maybe you will come out ahead on this business....
May 9th, 2007, 11:20 PM #9Originally Posted by Geno Prussakov
I like your polls and view them as another venue for feedback that lets everyone participate
I said 50/50
I'm always glad to get any technical pointers.
I'm always glad to hear marketing tips too. Even though I don't bid on keywords, I'd still like to know what keywords to choose in order to build a better page/site (with better results) ...
All affiliates come with a different mix of skills and no matter what the level of expertise an affiliate may have, each affiliate appreciates "real feedback" (as real as the AM can get) -- the feedback could be as simple as "Have you tried this on that page?" etc...
I've noticed some affiliates have great tech skills but their marketing skills could use some polish or vis versa.~Rhia7 -- Remember the 7
May 10th, 2007, 12:09 AM #10
I said 25/75, in favor of marketing.
That's mainly because I think PPC belongs under "marketing" and not technical. There's not much technical about it, but writing an ad that'll bring buyers and not dud clicks is definitely marketing.
SEO's pretty much a combination of both tech and marketing. Tech to figure out the algo, and marketing to set your pages so the preview snippets the engine puts for your pages actually show something enticing.
But overall, it's not just about getting traffic, it's knowing what to do with it when it does come. For the most part, that's marketing. Whether on a simple HTML page or a site with all of the latest programming, the customer isn't going to be motivated to buy if the marketing isn't good.There is no knowledge that is not power. ~Hemingway
May 10th, 2007, 12:23 AM #11
I said 75 / 25 because the things I have trouble with technically, you guys put under marketing. I always thought of myself as a marketing person until I got into this affiliate marketing thing.
When I think of marketing, I'm thinking campaigns and promotions (consumer), copywriting, headlines, catching the seasonal activity correctly and sales plans for the next 3-6 months. When I think technical, it's datafeeds, ppc, page design, seo, etc.
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