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  1. #1
    Senior Affiliate Manager AMWSO James - AMWSO's Avatar
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    Exclamation Microsoft to Buy Online Ad Agency aQuantive For $6 Billion
    Interesting news...Microsoft have bought aQuantive, Inc. (NASDAQ: AQNT) for hell of a lot of money. $6bn in ca$h. (For Microsoft this is quite a purchase - compared to their previous acquisitions - even though cash is not a serious issue for them). I don't want to admit this, but my first thought when I saw the story break on CNBC was "who the #$%^ are aQuantive?!"

    It'll be interesting to see how Microsoft changes their advertising distribution network. Things will definitely hot up and it'll be a hell of a show seeing who wins in the Google/Yahoo/Microsoft advertising $$$'s battle/war. My money's on Microsoft, but we shall see...

    "Today's announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet," said Microsoft Chief Executive Steve Ballmer in a statement.

    James D. Nardell
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  3. #3
    Senior Affiliate Manager AMWSO James - AMWSO's Avatar
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    Wow...Interesting thread. "111 times earnings and 13.5 times sales". That's quite a premium! Microsoft are certainly nobody's fool, but seems like they're paying a bit much...Still, I'm sure they have a plan if they're paying that much
    James D. Nardell
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    Here's their website http://www.aquantive.com/

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