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  1. #1
    Ride It Like You Stole It CowgirlUp's Avatar
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    How big before advertising?
    I'm building a content site with all original articles.

    About how many articles should I have in place before I start a ppc campaign? Or should I just be patient for "natural" traffic?

    Thanks in advance
    Last edited by rgrsgrl; May 18th, 2007 at 11:49 AM. Reason: spelling
    Be the change you want to see in the world ~ Gandhi

  2. #2
    ABW Ambassador Snib's Avatar
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    Quote Originally Posted by rgrsgrl
    I'm building a content site with all original articles.

    About how many articles should I have in place before I start a ppc campaign? Or should I just be patient for "natural" traffic?

    Thanks in advance
    You really only need one article to begin doing PPC. You just need to be sure you're specific enough with your keywords that people will find the specific article for their needs. Just don't go buying general PPC traffic and start sending people to a list of articles. Customers need to be extremely targeted.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  3. #3
    Internet Cowboy
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    Snib gives great advice. Target Target Target!
    Start a small campaign with a separate Ad Group for each topic. Set your budget to $3 a day if that is what you are comfortable with. You do not need to start big to get your feet wet with PPC.
    So often, we see someone here say something like "I wasted $1500 sending traffic to xxxxx and it didn't convert."
    Start small where your losses are no more than the amount of a night out if you fall flat on your face. Nobody who does PPC makes money on all projects. Some work, some don't. FWIW, I seem to hit about 1 in 10 times where I make money on a PPC project. The other 9 are learning experiences. The beauty of it is that when you hit that 1 in 10, it keeps paying for weeks, months, years...then you find another one, and another.


  4. #4
    AM Navigator Geno Prussakov's Avatar
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    To add to what has already been said above, do take time to optimize regardless of your PPC strategy/plans. SEO is still a mighty way to get business going online, and there is hardly anything better fit for SEO than content-packed sites/pages.

    Geno

  5. #5
    Ride It Like You Stole It CowgirlUp's Avatar
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    Thanks snib, scooter and geno. I'm still really intimidated by ppc so I'm in no hurry to jump on board with it just yet.

    When you say be targeted, do you mean land them on the article itself and not the homepage? Which now that I think about, that makes a lot more sense then sending them to the index and expecting them to find it.

    hmmm, I might get the hang of this yet!
    Be the change you want to see in the world ~ Gandhi

  6. #6
    Internet Cowboy
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    Yes. If I search for "cure for ear mites" don't send me to your home page and make me find the article on your solution for ear mites. Land me on the article itself. Just as if I search for a New Balance 991 Running Shoe, don't land me on the page with 75 other New Balance styles. Show the customer exactly what they search for and your PPC has a much better chance of success.
    Make the content of the ad itself that specific as well. If I search for "cure for ear mites", I am much less likely to click an ad for Dog Supplies or Dog Advice than I am an ad for Dog Ear Health or Ear Mite Remedy.

    Stick your feet in this pool only when you are ready. Go in only as deep as you are comfortable and see what happens. That is the beauty of PPC. When I made my first ad buys on the web, it was with Alta Vista, MSN and Yahoo and I had huge (at the time anyway) spend commitments on keyword-activated banner ads.

  7. #7
    Ride It Like You Stole It CowgirlUp's Avatar
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    ahhhhhhh, I get it! With the ear mite analogy, you just gave me about a million ideas for articles!

    Thanks, I owe ya one!
    Be the change you want to see in the world ~ Gandhi

  8. #8
    Affiliate Manager MINDsprinter's Avatar
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    By the way, I've been having a lot of success recently with StumbleUpon advertising for content sites. You only pay for visits, and people on StumbleUpon are actively looking for new sites to bookmark, so I find they end up clicking through my site to other pages and coming back later on to read more. They offer an interesting alternative to PPC, especially because the prices are very low (.05 per visitor)
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  9. #9
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Don't forget to give your articles a Digg, too. It seems to be quite lotto-ish in that most diggs don't go far, but you may get a winner out of it, and it's free to play.

    As for PPC...yeah, what Snib said. Targeting is all-important. Although personally I can't see paying for clicks to c*ntent, if you're going to do it, aim well!

    StumbleUpon might be a good thing, as Jason said. At least those people are looking for content. I know if I click a pay link on a regular SE, it's because I DON'T want to go to a content site.
    There is no knowledge that is not power. ~Hemingway

  10. #10
    Ride It Like You Stole It CowgirlUp's Avatar
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    Thanks Jason and Leader

    I'm gonna look at StumbleUpon, that sounds pretty interesting
    Be the change you want to see in the world ~ Gandhi

  11. #11
    Affiliate Manager MINDsprinter's Avatar
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    I'm still analyzing the data from my trial run with StumbleUpon, but I'll be sure to report back with my findings!
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

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