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May 18th, 2007, 04:32 PM #1
CPA vs CPL
- Join Date
- May 18th, 2007
New to this forum, hope I am posting to the right place.
Can anyone help answer the question, What is better CPA or CPL?
May 18th, 2007, 06:55 PM #2
Nearly one in the same my friend.
CPA is more of a broad term. The "action" could be either a lead or sale.
CPL is a bit more specific, meaning commission is paid when someone completes the necessary steps to complete the lead. No purchase necessary.
I'm not sure there is a definitive answer to "What is better?". It varies by what type of offer it is and what type of traffic you will send to that offer. There are many factors that go into determining which is "better" for you and your traffic. What results, if any, have you seen in the past?[B]Jon Lyons[/B]
Director of Affiliate Operations
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May 19th, 2007, 05:29 AM #3
I hope that you are not a merchant.
Jon did the description..
and welcomeMa, where the beer? :escape:
May 23rd, 2007, 03:29 AM #4
By Mande in forum ShareASale - SASReplies: 0Last Post: February 21st, 2008, 03:29 PM