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  1. #1
    Newbie
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    May 18th, 2007
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    6
    CPA vs CPL
    Hi All

    New to this forum, hope I am posting to the right place.

    Can anyone help answer the question, What is better CPA or CPL?

    Thanks
    Lee

  2. #2
    CPA Network Rep Jon@Fluxads's Avatar
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    September 9th, 2005
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    Sun Diego
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    461
    Nearly one in the same my friend.

    CPA is more of a broad term. The "action" could be either a lead or sale.

    CPL is a bit more specific, meaning commission is paid when someone completes the necessary steps to complete the lead. No purchase necessary.

    I'm not sure there is a definitive answer to "What is better?". It varies by what type of offer it is and what type of traffic you will send to that offer. There are many factors that go into determining which is "better" for you and your traffic. What results, if any, have you seen in the past?
    [B]Jon Lyons[/B]
    Director of Affiliate Operations
    [EMAIL="jon.lyons@fluxads.com"][SIZE=1]jon.lyons@fluxads.com[/SIZE][/EMAIL][SIZE=1] | 1-877-GO-2-FLUX | [URL="http://www.fluxads.com/"]FluxAds.com[/URL][/SIZE]

    [SIZE=1]LinkedIn: [URL]http://www.linkedin.com/in/jrlyons[/URL][/SIZE]

  3. #3
    Full Member ske9963's Avatar
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    January 3rd, 2006
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    Texas
    Posts
    369
    Lee,

    I hope that you are not a merchant.
    Jon did the description..

    and welcome
    Ma, where the beer? :escape:

  4. #4
    Member Profitistic.com's Avatar
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    May 23rd, 2007
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    51
    Yeah, I think Jon pretty much hit the nail on the head...

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