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  1. #1
    Join Date
    May 25th, 2007
    Attributing Sales...first click, second, etc.

    I'm interested to hear feedback from the group on the most appropriate way to attribute sales: the most recent source, the first source, a combination, etc. I have my own thoughts, but would love to hear what others are thinking.

    I am in the process now of creating an affiliate program, but this is a business rule that will exist across all of our marketing channels. Your thoughts are very much appreciated.



  2. #2
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    West Covina, CA
    Hi Jeff, welcome to ABW.

    Best advice readily handed out is to use the search button.

    Here is what you are looking for:

  3. #3
    Join Date
    May 25th, 2007
    Perfect, thanks for the direction!


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