Results 1 to 4 of 4
June 4th, 2007, 01:07 PM #1Yahoo offers free access to Panama PPC API
I just saw this on TechCrunch. Yahoo is giving advertisers free access to their Panama API so that you can automate PPC tasks.
Pretty cool... When is MSN Adcenter going to do the same?Merchants, any data you provide to Google Shopping should also be in your affiliate network datafeed. More data means more sales!
June 4th, 2007, 02:57 PM #2
Originally Posted by isellstuff
- Join Date
- December 6th, 2006
AdCenter does have an API, it's not as open/documented as Yahoo/Google - contact a rep and they can set you up. Typically it's for a larger spend, though.
June 4th, 2007, 03:23 PM #3
What I'm hoping to see -- now that Yahoo has an available API -- is free offline campaign management software, along the lines of Google AdWords Editor. The Yahoo "panama" campaign interface is slow, and it constantly crashes my Internet Explorer to the point that I have to use Firefox.
All this is pretty much moot if I don't start seeing better ROI from Yahoo's PPC. It hasn't done too well for me in the past. In my experience, MSN and Google still do much better than Y. I'm hoping that "panama" will turn things around with changed bidding terms (the bidding formula now incorporates relevance instead of just a straight bidding system as they had before). I'm just slowly ramping up with Yahoo again since the rollout of panama, to see if it can be profitable with my campaigns. An offline editor would sure help. There's still no PPC interface even remotely close to Google's in terms of usability.
MSN --> incredibly slow, clunky, non-intuitive, and improvements are few and far between (good ROI though).
Yahoo --> slow, crashy, but improving (worst of the three top-tier PPC's in terms of ROI for me).
Google --> great interface, constant improvements, great offline editor (ROI is between MSN's and Yahoo's, and of course the constant threat of their dreaded "Google Slaps" and other arbitrary algorithmic actions that raise minimum bids to outlandish heights).
June 5th, 2007, 10:56 AM #4it constantly crashes my Internet Explorer to the point that I have to use Firefox
But you're right...Panama's interface is slooooowww.
By firuze in forum Search Engine OptimizationReplies: 1Last Post: August 31st, 2009, 04:57 AM
By UncleScooter in forum Search Engine OptimizationReplies: 4Last Post: December 12th, 2006, 05:02 PM
By Azam in forum Commission Junction - CJReplies: 3Last Post: December 7th, 2006, 11:23 AM
By PaulaSmiles in forum Midnight Cafe'Replies: 1Last Post: October 11th, 2003, 10:37 AM