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  1. #1
    Outsourced Program Manager paladin's Avatar
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    Which price is right?
    Hi All,
    I have a client interested in starting an affiliate program through Share A Sale. I am trying to help him decide what comission would work best (obviously the higher the better from an affiliate standpoint).

    He is looking for and willing to pay for business leads. To qualify, these leads would need to have the following information:
    • Full name
    • Title/Job/Position Name
    • Company Name
    • Company email
    • email that uses company domain
    • Phone Number
    • Company & Person must be in the USA


    What do you think would be a fair price for these types of leads?

    thanks,
    Alon

  2. #2
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Really hard to say without knowing the specific vertical
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  3. #3
    Outsourced Program Manager paladin's Avatar
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    The vertical is US based businesses that require B2B services.

    Sorry that I can't be more specific then that right now until the client decides to launch .

    thanks,
    Alon

  4. #4
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Copiers vs group health vs affinity credit cards all have diff values. Talk to SaS and ask them if you have to be hush, hush.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  5. #5
    ABW Ambassador Greg Rice's Avatar
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    Quote Originally Posted by Haiko de Poel, Jr.
    Copiers vs group health vs affinity credit cards all have diff values. Talk to SaS and ask them if you have to be hush, hush.
    Or see what their competitors are paying and strive to offer more.
    Greg Rice Affiliate Program Management
    www.gocmc.com info(AT)gocmc.com | 330-259-1223

    Join us! - MiNeeds.com | DiscountCandleShop/CheeseSupply | Feng Shui Plaza

  6. #6
    Believe knight01's Avatar
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    Quote Originally Posted by Greg Rice
    Or see what their competitors are paying and strive to offer more.

    Thats' an excellent suggestion.

    But what about business leads that aren't currently using an affiliate program? I've actually stumbled on a niche for which I can't find any affiliate programs. (Opportunity or disaster waiting to happen?)

  7. #7
    ABW Ambassador Greg Rice's Avatar
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    Quote Originally Posted by knight01
    Thats' an excellent suggestion.

    But what about business leads that aren't currently using an affiliate program? I've actually stumbled on a niche for which I can't find any affiliate programs. (Opportunity or disaster waiting to happen?)
    That makes it a little more challenging then. The first step is for the merchant to decide what that lead is worth to them, considering the long term value, what they may pay for that lead via other means (like sales reps or advertising) and what they can afford to pay for that lead. With all this in mind, they can usually come up with a number. Then, cut about 25-30% off that and use that as your starting commission-leaving room to increase, high performers and incentives.
    Greg Rice Affiliate Program Management
    www.gocmc.com info(AT)gocmc.com | 330-259-1223

    Join us! - MiNeeds.com | DiscountCandleShop/CheeseSupply | Feng Shui Plaza

  8. #8
    Outsourced Program Manager paladin's Avatar
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    Clarifications
    As a bit of clarification, my client is setting up a kind of aggregation service for business leads. Once the program is launched I can go into full details.

    For example, if you as an affiliate get someone to register on the client's site, he would give you a comission for that. To qualify, the lead/signup needs to include:

    Full name
    Title/Job/Position Name
    Company Name
    Company email
    email that uses company domain
    Company & Person must be in the USA or Canada

    He added Canada and removed the requirmnet for a phone number. He is also considering reaffeling off an iPhone to registered users.

    I was originally thinking $1-$5 per lead/signup. Remember that the person can work in just about any vertical as long as they are in the US or Canada. What do you tink? Does this sound like a fair comission?

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