Results 1 to 11 of 11
  1. #1
    Believe knight01's Avatar
    Join Date
    August 14th, 2006
    Location
    Dayton, Ohio
    Posts
    1,815
    Unintentional ranking on Google
    I was just looking through the webmaster tools on Google and saw that one of my websites was being ranked very highly for a specific keyword. Looked through the logs, and am getting some decent traffic on it.

    Here is the problem, the keyword is misspelled. It's actually a word that still relates to the content, but because of the misspelling it is a different word than I meant.

    I know, proof read things, but sometimes I just don't catch them. I did it here earlier tonight. Typed the word "do" when I meant the word "due". Same thing on the website.

    My question, should I change it? What would you do, knowing that it's actually the only keyword/phrase for which the site is ranking in the top 5 on Google.

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    If it's traffic for something a merchant sells or you can make money with, I'd leave it.

  3. #3
    Mama in Charge Anne's Avatar
    Join Date
    January 18th, 2005
    Location
    Virginia
    Posts
    2,780
    Um no. I can't tell you the number of people who spell my site name CLEAVERMOMS... So many, I had to buy the domain and point it. One day I will do a spoof site that redirects, in an effort to educate the many people who think Clever is spelled CLEAVER.... but no need to throw away good traffic. People who can't spell shop too.

  4. #4
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
    Join Date
    January 18th, 2005
    Location
    Winter Park, FL
    Posts
    6,930

  5. #5
    Believe knight01's Avatar
    Join Date
    August 14th, 2006
    Location
    Dayton, Ohio
    Posts
    1,815
    I agree that the traffic is good to have and people who can't spell certainly do still conduct transactions... (especially since I'm one of them!)

    What concerns me is how those who arrive at the site through a means that didn't require the misspelling view the site. If they got there through ppc or direct type in and see this misspelling does it invoke a sense of distrust?

    Would it affect you? Would you simply think it was an honest error, or would you think "how unprofessional, I'd never do business with someone who presents themselves this way."

  6. #6
    Mama in Charge Anne's Avatar
    Join Date
    January 18th, 2005
    Location
    Virginia
    Posts
    2,780
    Quote Originally Posted by knight01
    I agree that the traffic is good to have and people who can't spell certainly do still conduct transactions... (especially since I'm one of them!)

    What concerns me is how those who arrive at the site through a means that didn't require the misspelling view the site. If they got there through ppc or direct type in and see this misspelling does it invoke a sense of distrust?

    Would it affect you? Would you simply think it was an honest error, or would you think "how unprofessional, I'd never do business with someone who presents themselves this way."
    There is a really old marketing book called, "Don't make me think," about online marketing.... People don't want to think and anything we can do to make that task easier is a plus...

    If I have customers who can't spell coming to my site, I want to screen them anyway and keep only the ones with a heightened sense of humor. So if the others leave after seeing the future cleaver spoof page, then so be it!

  7. #7
    Affiliate Manager davidscookies's Avatar
    Join Date
    April 26th, 2007
    Location
    Hoboken NJ
    Posts
    119
    It really depends on how important branding is for your particular business model. Some sites need to really tighten up their language while others can get away with misspellings because of their audience. Personally, I like to keep a hub site nice and clean, while building some satellite sites to capitalize on the added traffic and rankings.

    In your case, the error is already on the page, and it's already pulling traffic. So you need to do a few things:
    1) Find out exactly how much traffic it's pulling (5, 50, 500 visitors a day?)
    2) Measure how well that traffic is converting - are these people making a buying decision, or clicking through links on the page?

    This will give you a cost:benefits ratio of sorts that can help in the decision making process. If you're getting 5 clicks a day, and after 6 months you haven't made a sale and no one's clicked through the links on your page, then maybe you should fix the typo.

    If you're getting 50 clicks a day and that converts into a sale a week, then maybe you want to keep it...

  8. #8
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    Location
    Florida
    Posts
    12,817
    What would you do, knowing that it's actually the only keyword/phrase for which the site is ranking in the top 5 on Google.
    I wouldn't even consider "fixing" it!!!

    If they got there through ppc or direct type in and see this misspelling does it invoke a sense of distrust?
    I'd say it depends on how glaring the error is. If it's buried in the middle of a paragraph, many probably won't even notice it.

    Other than that, it depends on the viewer's particular quirks. But from my experience, there aren't all that many spelling nazis. Usually, I would say there's not enough of those! I even find obvious errors in respectable newspapers!

    On the other hand, when I find that a misspelling or typo on my own site is bringing me money, I absolutely leave it alone. Revenue is King, and people who can't spell often bring a lot of it.

  9. #9
    ABW Ambassador newestuser's Avatar
    Join Date
    February 14th, 2007
    Posts
    505
    If it's a merchant name, and you stick affiliate links in there, they might get mad. If it's just a product thats misspelled, then get all you can off it!

  10. #10
    MasterMike HardwareGeek's Avatar
    Join Date
    January 18th, 2005
    Posts
    3,810
    I noticed something, if you get a high keyword rank on Google, and you noticed an error and you edit it. Google drops you off the top 10 (Static Pages only Dynamic Pages this doesn't happen)

  11. #11
    The Beer Hunter LearnAbout's Avatar
    Join Date
    June 1st, 2005
    Location
    usually 19th hole
    Posts
    281
    As long as the misspelled keyword is not misleading, i.e. the correct one relates to baby nappies and the misspelled one relates to used cars, than itís ok to leave it. Also, if this is the only typo in the page I donít see a problem with credibility. As Leader pointed out, even big newspapers with a multitude of editorial levels have typos sneak in.

    Frank
    [URL=http://www.golfbeginnerguide.com/]Golf Beginner Guide[/URL] ; [URL=http://www.ladygolfersguide.com/]Lady Golfers Guide[/URL]

  12. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Google ranking question
    By tonytjlewis in forum Blogging, Mobile and Social Media
    Replies: 15
    Last Post: March 22nd, 2012, 03:06 AM
  2. Google Ranking
    By SonjaHelga in forum Midnight Cafe'
    Replies: 2
    Last Post: May 30th, 2005, 05:43 PM
  3. Google Ranking.
    By joebaracco in forum Search Engine Optimization
    Replies: 1
    Last Post: November 29th, 2002, 02:44 PM
  4. msn vs. google ranking
    By Thomas A. Rice in forum Midnight Cafe'
    Replies: 0
    Last Post: August 22nd, 2002, 06:18 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •