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June 27th, 2007, 08:33 AM #1Value of the Single Merchant Datafeed Site?
I am thinking there it is futile to spend time on a single-merchant data feed site.
I bring this up because I found a really nice merchant/feed/program but am thinking it would be more or less a waste of time to (attempt to) replicate what the merchant is doing with my one-man-band.
One could use PPC I know. I have had some limited success with this type of site in the past - but only at key times of the year and the repeat traffic has been next to nothing.
Anybody have success with a single merchant site? No need for specifics.This World is Not My Home
We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993
June 27th, 2007, 08:44 AM #2
What can you do that the merchant doesn't? That's the key to value.
If you're able to organize things in a way that makes it easier for customers to find what they want, it could be valuable and successful. I know of a couple sites based around Amazon.com that help people find deals (although these sites may be dead based on Amazon.com's recent restrictions). I know of other single-merchant affiliate sites that do well, but they're pretty rare.
An example of something that might be useful: If a shoe merchant has a really poorly organized site, I think it could be useful for an affiliate site to filter products based on shoe size, style, color, etc.
With any "one merchant" sites, though, keep in mind that you're at the mercy of the merchant. If they terminate you, go out of business, lower their commissions, or replicate the functions you provide directly, you're out of luck.
June 28th, 2007, 07:06 AM #3
One merchant niche sites are fine. I always ensure that any niche has at least more than one merchant and if there's a problem I just switch feeds. If you have more than one resellers account so that you have multiple ip's then interlinking them without penalty seems to work nicely.
The drawback with single merchant sites as stated is that the program could lower commission or just cease but a little research to find alternatives isn't hard and changing the datafeed takes just a few minutes at most.Flambi Media Limited - USA/UK/EU Affiliate Management Expertise
June 28th, 2007, 07:19 AM #4
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June 28th, 2007, 09:12 AM #5Originally Posted by Cheesehead
Originally Posted by CheeseheadOriginally Posted by MichaelColey
Forums and reviews are in line with that, but are so common, and time consuming, I'd suggest something different. Build something useful that's tool-like. Utilitarian. It doesn't have to be the sistine chapel, but it needs to aid (or at least interest) the consumer.
Tell me the niche (or make one up) and we can brainstorm together here.
Originally Posted by MichaelColey
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