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  1. #1
    best strategy for generating affiliate for web applications
    Hello,

    Unlike rest of the folks here, who seem to be doing great being an affiliate & running oneís own affiliate programs, I am having a tough time. Being a Pro SEO guy and not particularly an affiliate guy per say, i am not sure, if it's my lack of expertise in affiliate marketing or it's the nature of the industry of the product, which i am trying to promote.

    To share more, I am trying to promote an affiliate program for a web based information management application. The world around seems to be totally captured by real estate, hotels, casino, porn... but serious affiliates for web based services seem to be missing (atleast to me). I have tried using network like (clixgalore) and running it in-house as well, but itís not delivering substantial results.

    We have a very nice offering for affiliates, so it shouldnít be about the offer, wondering if itís the standard state of affairs with web based application services.

    Can someone enlightened, guide me with the approach/ strategy to be taken for promoting affiliate program for a niche web 2.0 information management application on SaaS model?

    Suggestions/comments would be a lot appreciated.

    Thanks.

  2. #2
    Affiliate Manager MINDsprinter's Avatar
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    I don't have specific advice, but check out 37 signals. They have affiliate programs for all of their products and they are integrated very well. Sign up for Backpack (the free option) to see what I mean.

    http://www.37signals.com/
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  3. #3
    Thanks for your input Jason.

    I signed up with them after reading your post and the takeaway from their affiliate program is basically getting credits for using their services.
    "The Backpack Affiliate Program allows you to earn credits that are applied towards your Backpack account. "

    Moreover their program doesn't really seems to be pushed out to their users either. It was only post registering and further digging into the 'Accounts' section, i found the link.

    Whereas, my program is for affiliates to earn real money. I would be glad to offer extra commissions or getting development done, if the need arises from a serious affiliate. But I am still seeking real players & getting my program out to them, hence looking for advice here.

    Thanks again.
    Last edited by michael4all; July 9th, 2007 at 05:08 AM.

  4. #4
    Affiliate Manager MINDsprinter's Avatar
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    You are completely accurate with your assessment. However, 37 signals products are so good, I recommend them to others anyway, so the affiliate program is great to have. Keep in mind that with a web service, a great source of affiliates will be your current customers. They have already used your service, and so they are in the best position to sell it.
    Jason Rosenbaum
    Affiliate Manager
    MINDsprinting

  5. #5
    Analytics Dude Kevin's Avatar
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    B2B, if that's what your web app targets mostly, is a difficult initial start. But once you have the right affiliates batting for you, it can work very well. Those that can grasp the sales cycle, and the commensurate rewards are often VERY successful with it.

    I've watched other OPMs disagree with me in the past on the viability of this space, but for an affiliate just getting into the game now, you're better off pushing a unique sales prop like B2B over building another shoe site, or coupon mall... IMHO of course.

    So I think your affiliate base is out there. In fact, I know they are
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  6. #6
    Jason: Thanks for your inputs again. I am starting to device a marketing plan for existing users.

    Noth: Yes, am in sync with building a unique sales proposition but once again the Q for me really is, where to get them? Since you know they are there , won't it be nice to share.

    Thanks.

  7. #7
    Analytics Dude Kevin's Avatar
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    The same places you get the others. Most of the affs I work with on the B2B side are here quite a bit.

    It's more a question of building an understanding of your product and industry, as well as establishing trust.
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

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