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  1. #1
    Newbie
    Join Date
    January 18th, 2005
    Posts
    41
    For one of my gigs I do onmline marketing for a company that summer camps for teens. Been pretty successful with SEO and ppc and now trying to decide whether I should start an affiliate program.

    Here's some of my thoughts on the matter, please comment on any of the points I'm in error or could use some clarification:

    1) a lot of the final conversion to customer takes place over the phone or though the mail. Also since the sales cycle is fairly long (2-8 weeks) affiliate sales tracking would be a nightmare. It would make much more sense to do a CPL campaign based on brocheure requests.

    2) CPL campaigns, though, are not as appealing to power-affiliates and are open to more fraud from bad affiliates.

    3) The kind of sites I'd like to sign up for affiliates - parenting, teens, education - don't traditionally do much affiliate work. Convincing them this is worthwhile is likely to be a pain in the butt.

    4) Since the product is seasonal (about a 6-month selling period) it will be more difficult to get good affiliates signed-up. I might need to concentrate on sites willing to put blurbs in newletters.

    5) Despite the hassles, if I can get an affiliate program up-and-running there is strong potential to out-pace my other online efforts.

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,087
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Since the product is seasonal (about a 6-month selling period) it will be more difficult to get good affiliates signed-up. I might need to concentrate on sites willing to put blurbs in newletters. <HR></BLOCKQUOTE>I don't see WHY your product is seasonal . . . have you tried selling advanced registrations?

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