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  1. #1
    ABW Ambassador
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    Mercantila recruiting and running Adsense sitewide
    I know there's some history on them, but they're sending out affiliate recruitment emails in the LS system and if you look around, they're running Adsense on all the product pages.

    They've got their main site SEO'd so they'll come up in the SERPs for product search terms (found via Yahoo Search), but it all leads to their niche stores, which are running the Adsense ads across the product pages.

    http://www.mercantila.com/

    Nicely obscured so affiliates may not find them easily, but follow the trail:

    http://www.mercantila.com/content/shop/patio_garden

    http://www.hammock-superstore.com/index.php?XDS=85798526&XDU=889575

    http://www.hammock-superstore.com/catalog/buy/Hammock/

    It's that way across all the product pages on all their sites.

  2. #2
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    Why don't you reply to them with what you posted here?

  3. #3
    Affiliate Manager PingoPrepaidCallingCards's Avatar
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    good point snowman.

    talk to the merchant to let them know this concern. if they care about there affiliate program. they will address this and look for ways to convert on there product pages. Like setting up a newsletter push to get people to request more info.

    But of course keep your cookie long to get credit for the sale.

    But throwing up adsense on a target product page, almost looks like there giving on the sales conversions of the product to give such a big exit to a targeted page.

    hopefully they will respond.
    Brian Hawkins AM @ [URL=http://www.pingo.com/affiliate.do]Pingo[/URL] Earn up to $35 CPA for a [URL=http://www.pingo.com/p/onedollar/onedollar.html]$1 trial offer[/URL]!
    [URL=http://www.twitter.com/TelecomAgents]@TelecomAgents[/URL] [URL=http://www.twitter.com/telephonecard]@TelephoneCard[/URL]

  4. #4
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    Ooh I see what you mean. I can't remember why I deleted all their links but I'm glad I did.

  5. #5
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    Here's some history, and I wonder if they're internally managed by LS.

    http://www.google.com/search?sourcei...abestweb%2ecom

    I'm usually pretty vocal with merchants - if there's a way to contact them.

  6. #6
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Might be worth the effort to blow the whistle on this niche merchant aggregrator to the actual distributor management. Seems like either the aggregrator group owns & pockets those Google Adsense accounts ... or the AM/webmaster are running the racquet. Makes no sense for any merchant worthy of a website & Ad budget not being committed to selling just their own cart/ecatalog products.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  7. #7
    ABW Ambassador
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    niche merchant aggregrator
    You nailed it Mike, and they're "managed" by commerce360.com - have a look-see at their indexed pages:

    http://www.google.com/search?source=...ommerce360.com

    Here's what the commerce360.com site looked like May 23, 2006 (it was something else prior):

    http://web.archive.org/web/200605230...mmerce360.com/

    And then, what looks like their site debut June 13, 2006:

    http://web.archive.org/web/200606130...mmerce360.com/

    ...and this page on conversion showing up the same day at the Archive - lots of that on the site.

    http://www.google.com/search?sourcei...merce360%2ecom

    But wait, there's more!

    From TESS (U.S.Government Trademark Search):

    Word MarkPERSUASION ARCHITECTUREGoods and ServicesIC 035. US 100 101 102. G & S: Consulting services for businesses, namely design, marketing, sales, search engine optimization, content management, advertising and general business consulting. FIRST USE: 20030301. FIRST USE IN COMMERCE: 20030301Standard Characters ClaimedMark Drawing Code(4) STANDARD CHARACTER MARKDesign Search CodeSerial Number78901919Filing DateJune 6, 2006Current Filing Basis1AOriginal Filing Basis1AOwner(APPLICANT) Future Now, Inc. CORPORATION NEW YORK 2401 East 23rd Street Brooklyn NEW YORK 11235Attorney of RecordRobert M. SteckmanDisclaimerNO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE ARCHITECTURE APART FROM THE MARK AS SHOWNType of MarkSERVICE MARKRegisterPRINCIPALLive/Dead IndicatorLIVE

  8. #8
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    Have to contine here because of formatting. Going back as far as October, 2003 (first use by the trademark holder was indicated as March 1 2003)

    http://web.archive.org/web/*/http://futurenowinc.com

    http://web.archive.org/web/200310070...urenowinc.com/

    Not only don't they play nice, they don't properly do their homework. That's blatant trademark infringement.
    -----------------------------------------------

    Too bad, because I need a certain product line/brand they've got that I've got no replacement for (some of the Walmart stuff I've pulled) - but I got the email through the LS system not on my "main" account/sites but only on one particular channel, that's only for a particular website.

    So I'm kind of wondering what kind of information Linkshare makes available to outfits like this for their recruitment efforts.
    Last edited by webworker; July 21st, 2007 at 01:26 AM.

  9. #9
    ABW Ambassador purplebear's Avatar
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    "Why don't you reply to them with what you posted here?"

    I don't understand all about the trademark stuff and am a little short for time but happened to see this post.

    Quite a while ago as webworker mentioned there was some history on them. Forget how the topic was started but somebody here had posted something about them which made me look at my links. I had known I was getting visitors to one of my pages that was for one of their products (as webworker said too, I wasn't able to find anybody else who had this product so I reallllly wanted things to work out with them) Since I wasn't the most experienced affiliate around I just figured I must not be doing something right since there weren't any sales, even though I knew people were looking for their products.

    After that post I made a post here in reply to it and the affiliate manager told me he saw it and contacted me. I had quite a few emails back and forth with him discussing my concerns about the ads on the pages and telling them how I had visitors for that particular product. Believe me, I tried giving them every benefit of the doubt there was and fully made him aware about my concerns, etc. No doubts whatsoever....he definitely knew I wasn't very happy with it. Don't remember exactly what his response was but they weren't about to get rid of those ads. Got some explanation how thorough testing had been done and they were not effecting sales at all, how the last thing they wanted was to divert their sales to somewhere else, blah, blah, blah. I gave up on thinking there was any possibility that they would remove them and I removed all my links for them.

  10. #10
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Typical Adwhore middleman smoozing their clients with some conversion metrics artifically inflated by gorilla marketing ploys. Take credit for immediate stats driven by their slimebag underworld affiliate connections and then proceed into canibalizing their clients traffic.

    The Adwords/adsense padding of their pockets off clients traffic is transparent. What probably lies under the radar is BHO train rides with perloined SEM data mining, cookie stuffing of alternate merchants and taking under the counter finder fees for feeding their clients into the jaws of major networks double dipping commission thieves.

    I've always advised my ecommerce clients to establish and maintain high conversion web sites WITHOUT ever relying on the affiliate marketing industry. Then if they want to get their feet wet, without exposing their brand to the dirty tricks of affiliate power brokers, launch a limited tightly controlled affiliate program not easily exploited by the cookie cannons and SERP/email spammers. Measure the affiliate traffic as successful IF it averages the conversion traffic of all other legit sources.

    Smart merchants must learn to do MORE with Less, before approaching the mass eyeball trafficers, including costly payouts to outsourced or in-house PPCSE campaigns. I often pause campaigns, or reduce PPC position bids by 1/2 for weeks at a time, to just verify a clients sites true conversion ratio from unpaid sources. Slick trick is to reward adsense content sites, who actually have keyword contextual content and loyal traffic, by removing all text Ads and forcing them to display tasteful Banner/video Ads with great landing pages and high CTR. Their overall adsense per click earnings go up and merchant's conversions stay right in line with the sites norm.

    These Adwhore middlemen thrive on desperate merchants buying into the immediate sales increases without the brains to check the declining overall net profit margins. They'll bleed the merchant client's Ad budget dry and then resort to hijacking their traffic before they go into the .com graveyard. A new sucker is born every minute in the online advertising game.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

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