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July 22nd, 2007, 07:55 PM #1Spaces
This may be a stupid question but does anyone know if it would affect PPC target phrases if there is an space in the phrase? For example instead of:
"Extra large men's white dress shirts"
your phrase accidently read:
"Extra large men's dress shirts"
where there is an extra space between men's and dress.
I hope that's clear : )
July 22nd, 2007, 11:13 PM #2
On Google, multiple spaces are treated the same as one space. For example, if you try to add two keywords to your ad group as
(think of the . as a space)
then Google will add only one new keyword to the ad group because it considered those two to be identical. And this keyword will be exact-matched whenever anyone searches for key.word or key..word or key.......word (again, think of the dots as spaces).
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