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  1. #1
    Affiliate Manager Howard Gottlieb's Avatar
    Join Date
    December 30th, 2006
    Mansfield, Texas
    This may be a stupid question but does anyone know if it would affect PPC target phrases if there is an space in the phrase? For example instead of:

    "Extra large men's white dress shirts"

    your phrase accidently read:

    "Extra large men's dress shirts"

    where there is an extra space between men's and dress.

    I hope that's clear : )

  2. #2
    ABW Ambassador Rehan's Avatar
    Join Date
    November 3rd, 2006
    On Google, multiple spaces are treated the same as one space. For example, if you try to add two keywords to your ad group as

    (think of the . as a space)

    then Google will add only one new keyword to the ad group because it considered those two to be identical. And this keyword will be exact-matched whenever anyone searches for key.word or key..word or key.......word (again, think of the dots as spaces).

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