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July 24th, 2007, 05:41 PM #1For on-line businesses, what is a lead, exactly?
I know what a lead is in the physical business world, but that definition doesn't quite fit in the on-line business world.
When a company says- $#.## per lead, what do they actually mean?
Surely more than just a click.
July 24th, 2007, 05:43 PM #2
- Join Date
- January 18th, 2005
- Nunya, Business
It should say in the terms, usually filling out a form/other information/some other time of action or something like that.
July 24th, 2007, 06:02 PM #3
usually means someone has submitted an online form expressing interest in a specific offer. (mortgage refi, credit card, car price quote, etc..)
July 24th, 2007, 09:34 PM #4
A lead generally means filling in a form and that the form data matches a predefined criteria that the merchant wants.
For example if the Criteria for A qualified lead, is people must live in Florida, then driving leads from Texas isn't going to result in any payments. This is when Google Geo Targeting and page geo targeting comes in very handy.
Some lead offers are based purely on sign ups, especially those for market research firms.
Every firm can define what they want in terms of a "qualified" lead. Always good to check.
July 24th, 2007, 10:34 PM #5
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