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  1. #1
    ABW Ambassador Snib's Avatar
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    Angry ToysRUs drops from a .958 cookie to .208
    Wow, I've never seen such a disgrace of an affiliate program. First the commission decrease then an absurd cookie window and now a ridiculous cookie window. So instead of 23 hours to make the sale we've only got 5.

    Thanks ToysRUs!
    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  2. #2
    Advocate mellie's Avatar
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    Great, looks like even more non-commissionable sales.
    Melanie
    President - Affiliate Advocacy 2008 ShareaSale Performance Industry Advocate Award, 2009 Affiliate Summit Pinnacle Award - Affiliate Advocate
    Affiliate Advocacy
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  3. #3
    AM Navigator Geno Prussakov's Avatar
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    From "absurd" to "ridiculous"... Beautiful expression of an ugly (read: absolutely affiliate unfriendly and disrespectful) situation.

    Geno

  4. #4
    Grandma broke her coccyx! Uncle Rico's Avatar
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    As expected, return days for BabiesRUs is also in-line with ToysRUs.

  5. #5
    Analytics Dude Kevin's Avatar
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    Wonder if they only give their in store sales associates that much time to help someone before they have to walk away....
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  6. #6
    Mama in Charge Anne's Avatar
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    What is their payout now, 3%?

  7. #7
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by Anne
    What is their payout now, 3%?
    As per this, it is "up to 3%".

  8. #8
    ABW Ambassador
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    I've seen an ad from them someplace (could have been on Yahoo cooking) for a percentage off that specifically said IN STORES ONLY. They don't want online affiliate sales, they want customers walking in to their stores. They're after branding.

  9. #9
    Moderator MichaelColey's Avatar
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    That's kind of like giving an employee a pay cut from $6/hour to $5.90/hour ($0.05 over minimum wage) when everyone else in that industry pays $10/hour.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  10. #10
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    ShopAtHome / ShopAtHomeSelect will have no problems with the new shorter window.
    Neither will their existing partner like MyPoints, iGive, eBates, e2Give and others.

    The ratio of (comms paid to affiliates) / (comms paid to BHOs) will go way down.

    So who is getting squeezed? The people bringing them new customers. Ouch. Not supposed to work like that.

    Who's not getting squeezed? The ashwipes who leverage their brand name and pop cookies for visitors who are already at the toysrus site, who are already there to buy. Wow, great investment in your "partners" toysrus.

    If they realized their own metrics, they are trashing their true returns on their affiliate program.

    Instead, they'll believe the BS stories about how great these partners are and "see" how they manage to still "sell" bunches even with the reduced cookie duration.

    Allowing BHOs to monetize their name / site, has in effect, meant they had to reduce their cookie length because someone there isn't satisfied with the return they were getting for their overall affiliate commissions paid.

    So my fellow affs, if you think BHOs do no harm... here's an example of how their presence is sticking it to ethical affiliates that bring incremental customers to the toysrus website.

    So backwards!

    And I don't even mean for us - for them! They're so stupid they can't see it - so they're accidentally creating an environment to make it worse.

    ToysRUs becomes... JokesOnUs.

  11. #11
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    The cashback/reward BHO programs commission thieves offer members more then this, while formenting negative Branding.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  12. #12
    Outsourced Program Manager Jorge - SHOPiMAR's Avatar
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    Quote Originally Posted by webworker
    They're after branding.
    That's all they want. Too much invested creating foot traffic to their stores and non moving year round stocked shelfs they can't seem to sell until end of Nov, and specially with those big print catalogs they have each year getting parents figting over them.

    It's a real affiliate traffic waste and ridiculus.

  13. #13
    ABW Ambassador
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    The problem is, that they'll get unwary affiliates joining their program because of their branding and name recognition - and putting up links to them.

  14. #14
    Newbie
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    I'm new to linkshare, but not to affiliate marketing. So it seem Toys R Us want affiliates to send traffic but don't want to pay affiliates for their work. I never apply with merchants like that, and I don't understand why some affiliates do.
    Programs like Toys R US try to "rob" affiliates of the traffic they send, just because they figure they can.

  15. #15
    Affiliate Manager cbsturg's Avatar
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    Absolutely asinine. I'd use stronger language, but this is a family-friendly site...
    Chris Sturgill
    "All my life I've had one dream, to achieve my many goals." - H. Simpson

  16. #16
    ABW Ambassador
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    Also they're no longer going to be paying commissions on gift certificates, none of the GSI merchants will in the next couple of weeks:

    - shop.nickjr.com
    - shop.pbs.org
    - blades.com
    - progolf.com
    - rawlings.com
    - store.nascar.com
    - store.reebok.com
    - shop.rockport.com
    - store.houstontexans.com
    - dunhamssports.com
    - dickssportinggoods.com
    - fogdog.com
    - joessports.com
    - mcsports.com
    - modells.com
    - cbssportstore.com
    - olympiasports.net
    - sportchalet.com
    - sportsauthority.com
    - acehardware.com
    - radioshack.com
    - zales.com
    - baileybanksandbiddle.com
    - lnt.com
    - shop.nhl.com
    - NFLShop.com
    - NBAStore.com
    - Wilsonsleather.com
    - Toysrus.com
    - Babiesrus.com

  17. #17
    Troll Killer and best Snooper!
    I decide when the pigs fly!
    Rhea's Avatar
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    This company has one of the worst track records in AM. I just can't understand why anyone is still promoting them.

  18. #18
    Believe knight01's Avatar
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    Quote Originally Posted by Donuts
    Allowing BHOs to monetize their name / site, has in effect, meant they had to reduce their cookie length because someone there isn't satisfied with the return they were getting for their overall affiliate commissions paid.
    That is the crux of the issue. Somewhere in the corporation, an accountant said, 'we're paying an awful lot to the AM channel, if we lower the cookie duration that should increase profitability.'


    Of course, we know the BHO/Rewards programs don't care if it is a 2 minute cookie. The AM channel will see a slight increase in profitability due to the shorter cookie term, which will prompt an even shorter one. They will reach a point of diminishing return and scrap the program altogether. It won't be able to obtain the ROI they want due to paying the BHO/rewards companies an affiliate commission on what otherwise would be a direct sale.

  19. #19
    The slot machine that IS paid! Billy Kay's Avatar
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    Between the dropping of the commission, cookie, no pay on gift certificates...

    The obvious joke is they just want free traffic from their affiliates

    Just got an email - it's official

    http://www.toysrus.com/graphics/prom...Toy_468X60.JPG

    They want me to put up links for IN-STORE only promotions

    LOLOL. They REALLY need to switch to a pay per click business model

  20. #20
    ABW Ambassador
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    I was just reading that email. Crazy.

  21. #21
    Believe knight01's Avatar
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    You should both reply asking what compensation you will get as an online partner by driving traffic into their brick and mortar store.

    Someone doesn't understand the concept of affiliate marketing here. ('I'm sticking with the accountants pushing them down this road)
    Someday starts today
    Military Discounts

  22. #22

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    I don't know about anyone else, but when I do the xmas shopping I don't BUY immediately and usually come back a few days later after deciding on everything. So basically they are getting a bunch of traffic for free. Certainly would be pulling links on their program.

  23. #23
    Best New ABW Member 2007 sfcom's Avatar
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    So, is anyone here actually promoting them this holiday season? Too bad they can't get it right.

    -sfcom

  24. #24
    Life is Supposed to be Fun! Rexanne's Avatar
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    I stopped promoting them a long time ago. There are quite a few other really terrific toy merchants online who are happy to have affiliates.

    I did put a link to these freaks on my toy site with a strong suggestion that I do not endorse them at all but for those who are looking for them, go ahead and shop. Grrrrrrr
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  25. #25
    ABW Ambassador flamingoworld's Avatar
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    I think the networks shouldn't allow anything like this, they should all have a minimum of at least one freaking day. Pitiful.

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