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  1. #1
    More Cheesier Than Ever Cheesehead's Avatar
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    Update a Feed Daily or Weekly?
    I have crontabs set up to automatically update my feeds. Currently, I am updating weekly. Should I update daily for better search rankings?

    I update weekly now so I don't have to check each feed daily for bad data. Otherwise, updating daily is no more work.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  2. #2
    Influencer Marketing GravityFed's Avatar
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    >> Should I update daily for better search rankings?

    I think it depends on how often the merchant/network is posting updates for you to grab. No sense in updating daily if the merchant/network is providing updates weekly.

  3. #3
    ABW Ambassador Snib's Avatar
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    I agree with Gary. But if the feed is updated daily it's best to keep up with it. If not for search rankings but for your customers. Prices go out of date the minute you download them and customers won't come back if you have incorrect prices.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  4. #4
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by Snib
    I agree with Gary. But if the feed is updated daily it's best to keep up with it. If not for search rankings but for your customers. Prices go out of date the minute you download them and customers won't come back if you have incorrect prices.

    - Scott
    Well, then should the webmaster post prices at all? Or should the webmaster post the most recent price and write "Price posted as listed on [date] please click here for the most recent price as specials occur daily." [something to that effect]
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  5. #5
    ABW Ambassador Snib's Avatar
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    Quote Originally Posted by Rhia7
    Well, then should the webmaster post prices at all? Or should the webmaster post the most recent price and write "Price posted as listed on [date] please click here for the most recent price as specials occur daily." [something to that effect]
    I think if you aren't going to update your datafeeds at least once a week you shouldn't show the prices at all. It just upsets customers to find something is more expensive after clicking.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  6. #6
    Resident Genius and Staunch Capitalist Leader's Avatar
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    What Gary said. Also keep in mind that some networks (Performics, for one) will shove an "update" at you every day if you sign up for their feeds, whether the merchant has changed anything or not. So just seeing a new date doesn't necessarily mean anything.

    As for prices, except for price-comparison sites, I think they shouldn't be posted at all regardless of whether or not you can keep them updated. Showing them just takes away a reason for the viewer to click over to the merchant (and get your cookie).

    To borrow from another industry...(paraphrasing) "show the people enough to be tempted, but not enough to be satisfied."

    Make it so they have to actually *click* to have their curiosity completely satisfied.

    And, after they click, they'll be on the merchant site, one big step closer to actually buying.
    Last edited by Leader; July 28th, 2007 at 12:52 AM.
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  7. #7
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by Snib
    I think if you aren't going to update your datafeeds at least once a week you shouldn't show the prices at all. It just upsets customers to find something is more expensive after clicking.
    - Scott
    Snib, I guess by now you have figured out that I do not yet know how to use datafeeds: in light of this, I take it that you would not encourage a webmaster who creates pages manually to quote prices, correct?
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  8. #8
    ABW Ambassador Snib's Avatar
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    Quote Originally Posted by Rhia7
    Snib, I guess by now you have figured out that I do not yet know how to use datafeeds: in light of this, I take it that you would not encourage a webmaster who creates pages manually to quote prices, correct?
    Maybe not. Really just depends on how diligent you are about it.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  9. #9
    More Cheesier Than Ever Cheesehead's Avatar
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    Thanks all for the responses. I am still wondering about the search engine ramifications of a daily update vs. weekly. My hunch is that weekly would be sufficient.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  10. #10
    ABW Ambassador Snib's Avatar
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    Quote Originally Posted by Cheesehead
    Thanks all for the responses. I am still wondering about the search engine ramifications of a daily update vs. weekly. My hunch is that weekly would be sufficient.
    Think of it like this. If you update daily you'll be the first to include some new releases. You might even be first to rank for it since the spiders haven't found that particular product on any other site yet. IMO this is the main SEO advantage for daily updates.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

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