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  1. #1
    Full Member Code Monkey's Avatar
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    June 11th, 2007
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    337
    Selling to Europe.. Is .co.uk enough?
    I'll soon be promoting products to the European market. Is it enough to have just the .co.uk after your domain name? Do people in France prefer to buy from a .fr website?

  2. #2
    15 years and counting
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    January 18th, 2005
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    Each country in Europe buy in its own language. On top of that they pay in their own currency and as far as I know UK is using the British Pound not the Euro. Most people in France will not buy from a .co.uk website but there's a niche market. You have an expanding number of British expatriates buying houses in France and living in various area like Perigord. You have to be a specialist to target that market.

  3. #3
    Full Member Code Monkey's Avatar
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    June 11th, 2007
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    Top Country?
    Thanks Zeus.. Do you have any insight as to which country in Europe spends the most on internet purchases?

  4. #4
    15 years and counting
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    It's Germany. Tough market, with specific products. They don't use credit card. After, you have France, Italy, Spain... All the former East Countries are an emerging market.

  5. #5
    Outsourced Program Manager Azam Marketing's Avatar
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    December 29th, 2006
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    Code Monkey, if you intend to sell to the entire European marketing, you could try the .eu domain name TLD.

    If you are looking to set-up individual websites to target individual countries, then the country-specific domain name TLDs such as .co.uk and .de may be best for you.

  6. #6
    Outsourced Program Manager John Jupp's Avatar
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    January 23rd, 2005
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    I posted a similar query on a UK forum.

    It's possible to use a .com with subdomains so www.mysite.com/fr or www.mysite.eu/fr etc with the additional bonus of arranging for the subdomain to appear using a national ip address, so that each subdomain for each country has an ip range unique to that country.
    Flambi Media Limited - USA/UK/EU Affiliate Management Expertise

  7. #7
    Newbie
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    August 20th, 2007
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    Copenhagen, Denmark
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    There are 2 main reasons to secure the local ccTLD (country code top level domain)

    1. You secure your rightful domain before any cybersquatter (domain pirate) or other 3rd party register it (your competition for instance). The initial investment is small compared to try to recover it. You donīt want to spend time and money with the legal hassle!

    2. A potential client in the given country could email you at the local domain e.g. sales@yourdomain.fr instead of your co.uk, so you risk not receiving a valuable email. Does the client know that your company is in the UK? Searching your web site in the browser using a local TLD will show an empty page.

    Best regards
    Christopher Hofman
    Cr

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