Business blogs can also generate clicks to your site, as well as educate your target audience. Another benefit to having a business blog is that it will increase hits to your website. Search engines love blogs as the content is always changing. A simple web roll with pertinant links on your blog will give your readers the option to search for more content, go shopping at your site[s] or whatever. You could go into authoring a business blog with the idea that the blog itself will be a simple vanity site, or an extention of your already established web presence.

- All the best!