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  1. #1
    ABW Ambassador Snib's Avatar
    Join Date
    January 18th, 2005
    Location
    Virginia
    Posts
    5,303
    Walmart invests in Facebook Group but not Affiliates
    I apologize in advance to Randy and Mike with the Walmart affiliate team, but something has to be said about this.

    Walmart just recently invested in a Facebook Group for back to school. Now what gets me here is Facebook groups aren't cheap. In fact they're very expensive, at least $150,000 for 3 months, according to this out of date rate card.

    Now why is Walmart trying this again? They apparently failed at this last year with a similar MySpace experiment. And most importantly why did they just spend $150k+ on a Facebook group instead of re-instating our affiliate commissions? Currently they've got about 160 members signed up to this group. Sure hope these users are worth $1k each...

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  2. #2
    Outsourced Program Manager Azam Marketing's Avatar
    Join Date
    December 29th, 2006
    Posts
    92
    Good point Scott.

    However, in these scenarios affiliates are always at the bottom of the pecking order. The marketers/agencies determine where the $$$s are spent - and they don't have much love for affiliates.

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