# EPC data WTF

1. EPC data WTF
I see this all the time on CJ. Anybody know what the deal is with this stuff?

2. Average earnings per 100 clicks in the program.

3. Oh boy. Next?

UMMMMMM........

3-month >>> 7-day
\$\$\$\$ >>> N/A
\$\$\$\$ >>> N/A
\$\$\$\$ >>> N/A
\$\$\$\$ >>> N/A
\$\$\$\$ >>> N/A
\$\$\$\$ >>> N/A
\$\$\$\$ >>> N/A
\$\$\$\$ >>> N/A

4. Originally Posted by davidh
Oh boy. Next?

UMMMMMM........

3-month >>> 7-day
\$\$\$\$ >>> N/A
Back to scool time!!!

3-month - \$/1000click/3month
7-day - \$/100click/7day

Value N/A - in case if click count < 1000 or 100

5. Yes, back to school indeed. Coffee time. My question is this: Why solid 3-month EPC's across the board, but \$0 for 7-day? I see this reporting phenomena on a LOT of merchants for whom it is highly unlikely that 7 days could pass without a sale being recorded.

6. Originally Posted by davidh
My question is this: Why solid 3-month EPC's across the board, but \$0 for 7-day? I see this reporting phenomena on a LOT of merchants for whom it is highly unlikely that 7 days could pass without a sale being recorded.
100 day sample from 0 to 99 - 99 last:
days (0-89) (90-99)
\$ 100 0
click 100 100
EPC7d=0/700 (700click)=0
epc3m(90day)=((80*100+0*10)/(90*100))*100=(\$8000/9000click)*100=\$88.88
Or try yourself in Excel, it's simple.

P.S. For some merchants, like 'Look Again', EPC7d always zero.